Factibilidad de una comercializadora de Diésel Premium Industrial para las Parroquias Rurales del Cantón Guayaquil
Fecha
2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
La presente investigación tuvo el objetivo de realizar un estudio de factibilidad para la implementación de una comercializadora de Diésel Premium industrial para las parroquias rurales del cantón Guayaquil, para el efecto se aplicó la metodología deductiva, descriptiva, cuantitativa, bibliográfica y de campo, aplicando un estudio de mercado con la técnica de la encuesta, encontrándose los siguientes resultados: la demanda de diésel Premium en las parroquias rurales del cantón Guayaquil (Juan Gómez Rendón, Puná, Tenguel, Posorja, El Morro) de 5.081.523,24 galones para las 43 empresas camaroneras, pesqueras, industrias y del sector de transporte, con una oferta estimada de 819.000 galones en dos estaciones de servicio en el sector del plan de negocios, se proyectó una demanda insatisfecha igual a 4.262.523 galones de diesel Premium industrial para el primer año de iniciado el proyecto, en las parroquias rurales del cantón Guayaquil, con una demanda a captar del 12% que es igual a 511.503 galones de este combustible, para abastecer a las empresas camaroneras, pesqueras, industrias y del sector de transporte ubicadas en el área del plan de negocios. Las estrategias publicitarias que serán utilizadas son la difusión a través de medios escritos y radiales, así como el Internet, además de promociones como el lavado de autos y colectivos, para la captación y fidelización de los clientes. Se calculó una rentabilidad del 9,00% al 13,05% en los cinco periodos anuales del plan de negocios, que generará una tasa TIR de 29,26%, un VAN de $389.336,94, recuperándose la inversión en el periodo de 4 años y 5 meses, con un coeficiente beneficio / costo igual a 2,11, que evidenció la viabilidad y rentabilidad del proyecto. En consecuencia, es factible el plan de negocios para la implementación de una comercializadora de Diésel Premium industrial en las parroquias rurales de Guayaquil.
The present research had the objective of carrying out a feasibility study for the implementation of an industrial Premium Diesel marketer for the rural parishes of the Guayaquil canton. For this purpose, the deductive, descriptive, quantitative, bibliographical and field methodology was applied, applying a Market research with the survey technique, with the following results: the demand for premium diesel in the rural parishes of the Guayaquil canton (Juan Gómez Rendón, Puná, Tenguel, Posorja, El Morro) of 5,081,523.24 gallons for the 43 shrimp, fishing, industry and transportation companies, with an estimated 819,000 gallons at two service stations in the business plan sector, an unsatisfied demand was projected equal to 4,262,523 gallons of premium industrial diesel for the In the rural parishes of the canton of Guayaquil, with a demand to capture 12% that is equal to 511,503 gallons of this fuel, to supply shrimp, fishing, industry and transportation companies located in The area of the business plan. The advertising strategies that will be used are the dissemination through written and radio media, as well as the Internet, as well as promotions such as car washing and collectives, to attract and retain customers. A profitability of 9.00% to 13.05% was calculated in the five annual periods of the business plan, which will generate a TIR rate of 29.26%, a NAV of $ 389,336.94, recovering the investment in the period of 4 Years and 5 months, with a benefit / cost coefficient equal to 2.11, which showed the feasibility and profitability of the project. Consequently, it is feasible the business plan for the implementation of an industrial Premium Diesel marketer in the rural parishes of Guayaquil.
The present research had the objective of carrying out a feasibility study for the implementation of an industrial Premium Diesel marketer for the rural parishes of the Guayaquil canton. For this purpose, the deductive, descriptive, quantitative, bibliographical and field methodology was applied, applying a Market research with the survey technique, with the following results: the demand for premium diesel in the rural parishes of the Guayaquil canton (Juan Gómez Rendón, Puná, Tenguel, Posorja, El Morro) of 5,081,523.24 gallons for the 43 shrimp, fishing, industry and transportation companies, with an estimated 819,000 gallons at two service stations in the business plan sector, an unsatisfied demand was projected equal to 4,262,523 gallons of premium industrial diesel for the In the rural parishes of the canton of Guayaquil, with a demand to capture 12% that is equal to 511,503 gallons of this fuel, to supply shrimp, fishing, industry and transportation companies located in The area of the business plan. The advertising strategies that will be used are the dissemination through written and radio media, as well as the Internet, as well as promotions such as car washing and collectives, to attract and retain customers. A profitability of 9.00% to 13.05% was calculated in the five annual periods of the business plan, which will generate a TIR rate of 29.26%, a NAV of $ 389,336.94, recovering the investment in the period of 4 Years and 5 months, with a benefit / cost coefficient equal to 2.11, which showed the feasibility and profitability of the project. Consequently, it is feasible the business plan for the implementation of an industrial Premium Diesel marketer in the rural parishes of Guayaquil.
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Palabras clave
FACTIBILIDAD, COMERCIALIZADORA, DIÉSEL, PREMIUM