Comercialización internacional de granos de café Recubiertos con chocolate hacia Miami- Estados Unidos
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2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente trabajo de titulación es la comercialización internacional de granos de café
recubiertos con chocolate hacia Miami-Estados Unidos. Debido a que no existe una vasta
comercialización del Choco-Coffee, café cubierto de chocolate, y aprovechando la excelente
producción del grano de café en la provincia de Manabí, se realizó un estudio de mercado en la
ciudad de Miami mediante encuestas, las cuales determinaron la viabilidad del proyecto, donde
aportará al cambio de matriz productiva, así como a la disminución de la tasa de desempleo y
la industrialización de productos tradicionales en el país. Mediante el aspecto metodológico
cuantitativo se demostró los beneficios de la producción y comercialización de choco-Coffee.
Estimando la ejecución de la empresa mediante financiamiento de entidades financieras y
aportes de los socios, cumpliendo con los requisitos y normas estipuladas en la ley para la
creación y legalización de W&V International Brokers S.A.
The present Project of Titling is the international commercialization of coffee beans coated with chocolate towards Miami-United States. Because there is no vast commercialization of Choco- Coffee, chocolate-covered coffee, and taking advantage of the excellent production of the coffee bean in the province of Manabí, a market study was conducted in the city of Miami through surveys, which determined The viability of the project, where it will contribute to the change of the productive matrix, as well as to the reduction of the unemployment rate and the industrialization of traditional products in the country. The quantitative methodological aspect demonstrated the benefits of the commercialization of Choco-Coffee. Estimating the execution of the company through financing of financial entities and contributions of the partners, fulfilling the requirements and norms stipulated in the law for the creation and legalization of W & V International Brokers S.A.
The present Project of Titling is the international commercialization of coffee beans coated with chocolate towards Miami-United States. Because there is no vast commercialization of Choco- Coffee, chocolate-covered coffee, and taking advantage of the excellent production of the coffee bean in the province of Manabí, a market study was conducted in the city of Miami through surveys, which determined The viability of the project, where it will contribute to the change of the productive matrix, as well as to the reduction of the unemployment rate and the industrialization of traditional products in the country. The quantitative methodological aspect demonstrated the benefits of the commercialization of Choco-Coffee. Estimating the execution of the company through financing of financial entities and contributions of the partners, fulfilling the requirements and norms stipulated in the law for the creation and legalization of W & V International Brokers S.A.
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GRANOS DE CAFÉ RECUBIERTOS CON CHOCOLATE