ESTRUCTURA DE UN SEGMENTO DE EMPRENDIMIENTO A TRAVÉS DEL RECICLAJE EN EL PROGRAMA DE CASA EN CASA EN TC TELEVISIÓN
Fecha
2017-08
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UNIVERSIDAD DE GUAYAQUIL
Resumen
El reciclaje es una actividad que se encuentra en constante crecimiento, debido a
que sus productos o materia prima es fácil de conseguir, puesto que es el hogar el
principal lugar donde se produce los desperdicios y es el ser humano el agente de
contaminación, es por ello que el presente proyecto se desarrolló pensando en dos
ideas importantes, la falta de empleo la cual se puede subsanar a través del
emprendimiento y el reciclaje que ayuda a la disminución de la contaminación. Es
por ello que en el primer capítulo se podrá encontrar la problemática estudiada,
junto con sus objetivos que permitieron la estructura del trabajo, además la
justificación y la hipótesis. Luego se estructuró, en el segundo capítulo, el marco
teórico, compuesto por cada uno de los conceptos basado en autores que
fundamentaron los principales temas de estudio, se aplicó un método cuantitativo,
junto con los tipos de investigacion exploratorio, descripto y de campo. La
encuesta facilitó la recolección de datos, en donde se pudo llegar a la conclusión
de que el segmento de emprendimiento a través del reciclaje tiene una gran
aceptación por los televidentes, al final se desarrolló la propuesta, la cual tiene
como tema el diseño del segmento televisivo.
Recycling is an activity that is constantly growing, because its products or raw material is easy to get, because home is the main place where the waste is produced and the human being is the agent of pollution. The present investigation has two important ideas, the lack of employment which can be remedied through entrepreneurship and recycling that helps to reduce pollution. That’s why in the first chapter it was investigated the problem and its objectives that allowed to create the structure of this research, justification and hypothesis. In the second chapter it was explained theoretical framework, which consists of concepts based on the ideas of authors who investigate this problem. In this research it was used quantitative and descriptive methods with the types of exploratory. The survey facilitated the data collection, where it was possible to conclude that the entrepreneurship segment through recycling has a great acceptance by viewers, at the end it was developed the proposal to design a segment about recycling in the television program.
Recycling is an activity that is constantly growing, because its products or raw material is easy to get, because home is the main place where the waste is produced and the human being is the agent of pollution. The present investigation has two important ideas, the lack of employment which can be remedied through entrepreneurship and recycling that helps to reduce pollution. That’s why in the first chapter it was investigated the problem and its objectives that allowed to create the structure of this research, justification and hypothesis. In the second chapter it was explained theoretical framework, which consists of concepts based on the ideas of authors who investigate this problem. In this research it was used quantitative and descriptive methods with the types of exploratory. The survey facilitated the data collection, where it was possible to conclude that the entrepreneurship segment through recycling has a great acceptance by viewers, at the end it was developed the proposal to design a segment about recycling in the television program.
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Palabras clave
EMPRENDIMIENTO, SEGMENTO TELEVISIVO, RECICLAJE
Citación
APA