Comercialización de calzado personalizado para damas localizado en la Ciudad de Guayaquil
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Fecha
2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente proyecto tiene como finalidad introducir un producto novedoso elaborado con materia prima no procesada y de alta durabilidad como lo es el zapán, obtenido de las hojas del tallo del banano en el mercado ecuatoriano, al ser el calzado un bien utilizado por todas las féminas y ser imprescindible se estima tener buena acogida en base a las investigaciones que se realizaron.
Se pretende ser pioneros en lanzar un producto con la técnica del e-comerce en donde la cliente personalice su bien, brindando la posibilidad de crear a la misma su estilo, en referente a las ventas en línea se opta por hacer una campaña publicitaria dirigida al segmento milleniun que son nuestros potenciales clientes.
The present project aims to introduce a novel product elaborated with unprocessed and high durability raw material such as zapán, obtained from the leaves of the banana stem in the Ecuadorian market, since footwear is a good used by all the females And to be essential is estimated to be well received based on the research that was carried out is intended to be pioneers in launching a product with the technique of e-commerce where the customer personalize their good, providing the possibility of creating the same style, In relation to online sales we opted to make an advertising campaign directed to the milleniun segment that are our potent customers.
The present project aims to introduce a novel product elaborated with unprocessed and high durability raw material such as zapán, obtained from the leaves of the banana stem in the Ecuadorian market, since footwear is a good used by all the females And to be essential is estimated to be well received based on the research that was carried out is intended to be pioneers in launching a product with the technique of e-commerce where the customer personalize their good, providing the possibility of creating the same style, In relation to online sales we opted to make an advertising campaign directed to the milleniun segment that are our potent customers.
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ZAPATOS PERSONALIZADOS, ZAPÁN, PLAN DE NEGOCIO