Modelo de negocio de una empresa productura de unguento a base de ciprés para várices
No hay miniatura disponible
Archivos
Fecha
2017-07-26
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad de Guayaquil Facultad de Ciencias Económicas
Resumen
El presente proyecto hace referencia a la creación de una empresa dedicada a la producción y comercialización de ungüento a base de ciprés para activar la circulación sanguínea en aquellas personas que tienen insuficiencia venosa crónica, y para su tratamiento necesitan cremas venotónicas cuyo alto costo hace difícil o imposible acceder a ellas, especialmente para las personas de bajos recursos económicos, por tal motivo se ha creado un ungüento natural a nivel de microempresa a precios que estén al alcance de personas de escasos recursos económicos, el proyecto es amigable con el medio ambiente y se alinea con los objetivos del Plan Para Toda una Vida, al mejorar la calidad de vida de quienes tienen esta afectación; teniendo el carácter de social es rentable como lo demuestra los indicadores del análisis financiero y para su comercialización y ventas se ha considerado el modelo de negocio Canvas
The present project refers to the creation of a company dedicated to the production and commercialization of cypress based ointment to activate the blood circulation in those people who have chronic venous insufficiency, and for their treatment they need venotonic creams whose high cost makes difficult or impossible to access them, especially for people with low economic resources, for this reason has created a natural ointment at the microenterprise level at affordable prices for people with limited economic resources, the project is friendly to the environment and aligns with the objectives of the Plan for a Life, by improving the quality of life of those who have this affection; having the character of social is profitable as evidenced by the indicators of the financial analysis and for its commercialization and sales has been considered the Business model Canvas
The present project refers to the creation of a company dedicated to the production and commercialization of cypress based ointment to activate the blood circulation in those people who have chronic venous insufficiency, and for their treatment they need venotonic creams whose high cost makes difficult or impossible to access them, especially for people with low economic resources, for this reason has created a natural ointment at the microenterprise level at affordable prices for people with limited economic resources, the project is friendly to the environment and aligns with the objectives of the Plan for a Life, by improving the quality of life of those who have this affection; having the character of social is profitable as evidenced by the indicators of the financial analysis and for its commercialization and sales has been considered the Business model Canvas
Descripción
PDF
Palabras clave
VÁRICES, VENOTONICO Y UNGUENTO