Alto índice de morosidad de la empresa Vitalplan S.A.
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Fecha
2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente proyecto de investigación se basa en el análisis de los factores que han
inducido al incremento del índice de morosidad de la empresa VITALPLAN S.A en la ciudad
de Guayaquil, específicamente porque la empresa se ve afectada en su crecimiento al tener
menos ingresos con la pérdida de clientes debido a la ineficiencia en ciertos procesos
establecidos, es por ello que surge la necesidad de incrementar el control a través de la
mejora de dichos procesos. Además de proponer la aplicación de uno de los modelos más
usados en las empresas más representativas de Ecuador como es el modelo de gestión por
competencias direccionado a la baja de cartera en mora. La metodología que se
implementa es el método hipotético deductivo y la investigación acción participativa, los
cuales permiten analizar e identificar las razones de por qué se debe incrementar el control en
la empresa VitalPlan S.A., para lo cual se utiliza como herramienta la observación, la
entrevista y la encuesta para la recolección de la información. Al finalizar el presente trabajo
se plantearán diferentes propuestas de solución a la misma con el objetivo de minimizar al
máximo el índice de morosidad que afectan a la fluidez económica de la compañía, los cuales
consisten en proponer mejoras en los procesos internos como son los cobros, además de la
creación de nuevos procesos de modelos de gestión dentro de la misma.
The present research project was based on the analysis of the factors that have led to the increase in the delinquency rate of the VITALPLAN SA company in the city of Guayaquil, specifically because the company was affected in its growth by having less income with the loss Of clients due to inefficiency in certain established processes, it is for this reason that the need arises to increase the control through the improvement of said processes. In addition to proposing the application of one of the most used models in the most representative companies in Ecuador, such as the model of management by competencies directed at the decline of the portfolio in arrears. The methodology that was implemented is the hypothetical deductive method and the participatory action research, which allowed to analyze and identify the reasons why the control should be increased in the company Vital VitalPlan SA, using as a tool the observation, interview and The survey for the collection of information. At the end of the present paper, different proposals will be proposed for solving it, with the aim of minimizing the maximum delinquency rate that affect the company's economic fluidity, which consists in proposing improvements in internal processes such as collections, in addition to the creation of new processes of management models within it.
The present research project was based on the analysis of the factors that have led to the increase in the delinquency rate of the VITALPLAN SA company in the city of Guayaquil, specifically because the company was affected in its growth by having less income with the loss Of clients due to inefficiency in certain established processes, it is for this reason that the need arises to increase the control through the improvement of said processes. In addition to proposing the application of one of the most used models in the most representative companies in Ecuador, such as the model of management by competencies directed at the decline of the portfolio in arrears. The methodology that was implemented is the hypothetical deductive method and the participatory action research, which allowed to analyze and identify the reasons why the control should be increased in the company Vital VitalPlan SA, using as a tool the observation, interview and The survey for the collection of information. At the end of the present paper, different proposals will be proposed for solving it, with the aim of minimizing the maximum delinquency rate that affect the company's economic fluidity, which consists in proposing improvements in internal processes such as collections, in addition to the creation of new processes of management models within it.
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Mora, Manual de Procedimientos