Análisis de los microempresarios urbanos de las cercanías del complejo judicial norte – Guayaquil
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2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente trabajo de investigación se basa en el análisis de los microempresarios urbanos de las cercanías del Complejo Judicial del Norte ubicado en la ciudad de Guayaquil. El objetivo general de éste trabajo es analizar el crecimiento de los negocios alrededor del Complejo, para determinar el perfil emprendedor de los propietarios de los locales más cercanos.
La necesidad de investigar este tema de estudio se debe a la falta de un perfil emprendedor que predomine y logre destacar en los alrededores del Complejo Judicial del Norte, ya que la competencia es fuerte pero un buen perfil puede marcar la diferencia, por ende se determinó éste trabajo de investigación; para que sea clave y sirva para analizar las características y competencia que poseen los microempresarios.
La investigación fue de tipo descriptiva y exploratoria; pues consiste en la caracterización de un hecho o problemática poco estudiada. La muestra tomada fue de un total de 163 microempresarios urbanos de la ciudad de Guayaquil.
En la propuesta se describió un perfil idóneo denominado: Emprendedor Visionario-Especialista, que detalla las características y competencias de éste perfil de acuerdo al resultado obtenido por las encuestas planteadas en el capítulo anterior.
Para finalizar el trabajo de investigación se elaboró conclusiones por cada objetivo específico haciendo acepción acerca del desarrollo del estudio y la problemática, Así como también, las respectivas recomendaciones por parte del autor para mejorar el perfil de dichos microempresarios.
This research is based on the analysis of the urban micro entrepreneurs in the vicinity of the Northern Judicial Complex located in the city of Guayaquil. The general objective of this work is to analyze the growth of the businesses around the Complex, to determine the entrepreneurial profile of the owners of the closest premises. The need to investigate this topic of study is due to the lack of an entrepreneurial profile that prevails and manages to stand out in the surroundings of the Northern Judicial Complex, since the competition is strong but a good profile can make the difference, therefore it was determined this research work; to be key and serve to analyze the characteristics and competence that micro entrepreneurs have. The research was descriptive and exploratory; since it consists in the characterization of a fact or problematic little studied. The sample taken was of a total of 136 urban micro entrepreneurs of the city of Guayaquil. The proposal described an ideal profile called: Entrepreneur Visionary-Specialist, which details the characteristics and competences of this profile according to the result obtained by the surveys presented in the previous chapter. In order to finalize the research work, conclusions were drawn for each specific objective with respect to the development of the study and the problem, as well as the respective recommendations by the author to improve the profile of these micro entrepreneurs.
This research is based on the analysis of the urban micro entrepreneurs in the vicinity of the Northern Judicial Complex located in the city of Guayaquil. The general objective of this work is to analyze the growth of the businesses around the Complex, to determine the entrepreneurial profile of the owners of the closest premises. The need to investigate this topic of study is due to the lack of an entrepreneurial profile that prevails and manages to stand out in the surroundings of the Northern Judicial Complex, since the competition is strong but a good profile can make the difference, therefore it was determined this research work; to be key and serve to analyze the characteristics and competence that micro entrepreneurs have. The research was descriptive and exploratory; since it consists in the characterization of a fact or problematic little studied. The sample taken was of a total of 136 urban micro entrepreneurs of the city of Guayaquil. The proposal described an ideal profile called: Entrepreneur Visionary-Specialist, which details the characteristics and competences of this profile according to the result obtained by the surveys presented in the previous chapter. In order to finalize the research work, conclusions were drawn for each specific objective with respect to the development of the study and the problem, as well as the respective recommendations by the author to improve the profile of these micro entrepreneurs.
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PERFIL, EMPRENDER, MICROEMPRESARIOS, EMPRENDIMIENTO