Análisis de viabilidad para la producción y exportación de pulpa de achotillo hacia Alemania por medio de la creación de una asociación de productores
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2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
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La presente investigación titulada “Análisis de viabilidad para la producción y exportación de pulpa del achotillo hacia Alemania por medio de la creación de una asociación de productores” se realizó con el fin de determinar nuevos mercados para la oferta exportable del país, focalizada en la producción de frutas no tradicionales que no se han desarrollado completamente debido a la falta de apoyo. En el Ecuador, el cambio de la matriz productiva le ha dado una nueva perspectiva al desarrollo de emprendimiento en el país, con la finalidad de diversificar los productos que existen en el país, para que, a largo plazo, se reduzca la dependencia del petróleo que se posee. Mediante el estudio de campo realizado en los productores y exportadores de achotillo, se pudo determinar la perspectiva que poseen con respecto a la demanda de pulpa existente en Alemania, fomentada por el acuerdo comercial firmado entre el país y la Unión Europea, además de su predisposición a convertir a la producción en productos industrializados para aumentar su rentabilidad, lo cual incide directamente en la mejora de la calidad de vida de los pequeños productores. De esta manera, se realizó la propuesta del proyecto, estableciendo un análisis estratégico sobre el sector y los diversos canales productivos y de distribución necesarios para la producción y exportación de pulpa de achotillo. Finalmente, se establece la inversión de capital para la compra de maquinaria y formación de una extensión para los agricultores en la cual pudieran transformar la fruta en pulpa, generando una tasa interna de retorno del 36,64%, considerando al proyecto como rentable.
The present project entitled "Feasibility analysis for the production and export of the pulp of the fir cone to Germany by means of the creation of an association of producers" was carried out in order to determine new markets for the exportable supply of the country, focused on the production of non-traditional fruits that have not been fully developed Due to lack of support. In Ecuador, the change in the production matrix has given a new perspective to the development of entrepreneurship in the country, in order to diversify the products that exist in the country, so that, in the long term, dependence on oil That is possessed. By means of the field study carried out in the producers and exporters of the pin, it was possible to determine the perspective they have on the demand for pulp in Germany, encouraged by the trade agreement signed between the country and the European Union, in addition to its predisposition To convert production into industrialized products to increase their profitability, which directly affects the quality of life of small producers. In this way, the proposal of the project was made, establishing a strategic analysis on the sector and the various production and distribution channels necessary for the production and export of the pulp. Finally, it establishes the capital investment for the purchase of machinery and training of an extension for farmers in which they could transform the fruit into pulp, generating an internal rate of return of 36.64%, considering the project as profitable.
The present project entitled "Feasibility analysis for the production and export of the pulp of the fir cone to Germany by means of the creation of an association of producers" was carried out in order to determine new markets for the exportable supply of the country, focused on the production of non-traditional fruits that have not been fully developed Due to lack of support. In Ecuador, the change in the production matrix has given a new perspective to the development of entrepreneurship in the country, in order to diversify the products that exist in the country, so that, in the long term, dependence on oil That is possessed. By means of the field study carried out in the producers and exporters of the pin, it was possible to determine the perspective they have on the demand for pulp in Germany, encouraged by the trade agreement signed between the country and the European Union, in addition to its predisposition To convert production into industrialized products to increase their profitability, which directly affects the quality of life of small producers. In this way, the proposal of the project was made, establishing a strategic analysis on the sector and the various production and distribution channels necessary for the production and export of the pulp. Finally, it establishes the capital investment for the purchase of machinery and training of an extension for farmers in which they could transform the fruit into pulp, generating an internal rate of return of 36.64%, considering the project as profitable.
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EXPORTACIÓN, CAMBIO DE MATRIZ PRODUCTIVA, DIVERSIFICACIÓN DE LA OFERTA