La exportación de artesanías base de muyuyo como acción motivadora de emprendimiento en la Asociación de artesanos Tres de Septiembre del cantón General Villamil Playas de la provincia del Guayas
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Fecha
2017
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Universidad de Guayaquil. Facultad de Filosofía, Letras y Ciencias de la Educación.
Resumen
El proyecto se llevó a cabo en la Asociación de Artesanos Tres de
Septiembre, ubicado en el cantón General Villamil Playas, en la
provincia del Guayas, donde se identificó a través de una observación
directa y charla con el representante que los asociados no participan
en el comercio exterior debido a que como principal causa es el
desconocimiento sobre aspectos procedimentales de exportación de
artesanías a base de muyuyo, considerando el diagnóstico se
establecieron objetivos que permitieron el desarrollo del proceso de
investigación que abarcó la aplicación de métodos teóricos para la
fundamentación de ideas y conceptos basados en las variables como
es las generalidades de la exportación y el emprendimiento, la
aplicación de una metodología acompañada de técnicas e
instrumentos como fueron la encuesta bajo el método de Likert para
el análisis de datos y para el levantamiento de información bajo la
modalidad de campo donde los resultados obtenidos permitieron
validar la propuesta de solución al problema que se basó en un
seminario taller, tomando en cuenta el fomento de las exportaciones
al mercado español como objetivo para el desarrollo económico de
esta asociación, llegando a la conclusión que el comercio exterior le
dará más posibilidades de crecimiento y mejoramiento del estilo de
vida, debido a que a través del desarrollo de conocimientos y
habilidades comerciales los asociados podrá introducir su producto
en el mercado objetivo para que aumenten sus ganancias y aporten al
desarrollo de la matriz productiva
The project was carried out in the Tres de Septiembre Craftsmen's Association, located in the General Villamil Playas canton, in the province of Guayas, where it was identified through a direct observation and a talk with the representative that the associates do not participate in the Foreign trade because the main cause is the lack of knowledge about procedural aspects of exporting handicrafts based on Muyuyo. Considering the diagnosis, objectives were established that allowed the development of the research process that included the application of theoretical methods for the foundation of ideas and Concepts based on the variables such as the generalities of export and entrepreneurship, the application of a methodology accompanied by techniques and instruments such as the survey under the Likert method for the analysis of data and for the collection of information under the modality of Field where the results obtained allowed To approve the proposed solution to the problem that was based on a seminar workshop, taking into account the promotion of exports to the Spanish market as a target for the economic development of this association, concluding that foreign trade will give more possibilities for growth And improving the way of life, because through the development of commercial knowledge and skills the associates can introduce their product in the target market so that they increase their profits and contribute to the development of the productive matrix
The project was carried out in the Tres de Septiembre Craftsmen's Association, located in the General Villamil Playas canton, in the province of Guayas, where it was identified through a direct observation and a talk with the representative that the associates do not participate in the Foreign trade because the main cause is the lack of knowledge about procedural aspects of exporting handicrafts based on Muyuyo. Considering the diagnosis, objectives were established that allowed the development of the research process that included the application of theoretical methods for the foundation of ideas and Concepts based on the variables such as the generalities of export and entrepreneurship, the application of a methodology accompanied by techniques and instruments such as the survey under the Likert method for the analysis of data and for the collection of information under the modality of Field where the results obtained allowed To approve the proposed solution to the problem that was based on a seminar workshop, taking into account the promotion of exports to the Spanish market as a target for the economic development of this association, concluding that foreign trade will give more possibilities for growth And improving the way of life, because through the development of commercial knowledge and skills the associates can introduce their product in the target market so that they increase their profits and contribute to the development of the productive matrix
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Palabras clave
EXPORTACION, EMPRENDIMIENTO, SEMINARIO