Diseño de un plan estratégico para optimizar la toma de decisiones en la empresa Inmobiliaria Costanera Inmocost S.A.
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Fecha
2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El siguiente trabajo investigativo se realiza para diseñar un plan estratégico que permita mejorar la toma de decisiones financieras en la empresa Inmobiliaria Costanera Inmocost S.A, enmarcada su investigación para que se facilite la gestión interna de control de costos y gastos, asignando políticas concretas al departamento y permitir la evaluación en función del cumplimiento de los objetivos planteados, esta investigación constituyó un valioso aporte para la inmobiliaria.
El trabajo se inició haciendo una investigación de campo, de tipo exploratoria – descriptiva utilizando la técnica de la encuesta para captar la opinión de los empleados con respecto a la problemática, los resultados obtenidos sirvieron de base para elaborar una propuesta tentativa de la situación en estudio, además constituye como una motivación para posteriores análisis de empresas con similares características. El presente proyecto está estructurado en cuatro capítulos fundamentales, el primero detalla la problemática suscitada en la empresa, el segundo, señala las definiciones teóricas de las variables, en el tercero está la recopilación de datos con su respectivo análisis para finalizar con el cuarto capítulo que es la propuesta, posteriormente se encuentran las conclusiones, recomendaciones, bibliografía y anexos.
The following investigative work is done to design a strategic plan to improve financial decision making in the Inmobiliaria Costanera Inmocost SA company, framed its research to facilitate the internal management of cost and expense control, assigning specific policies to the department and Allow the evaluation according to the fulfillment of the objectives set, this research constituted a valuable contribution for the real estate The work began by doing a field research, of an exploratory - descriptive type using the technique of the survey to capture the opinion of the employees with respect to the problematic, the obtained results served as basis to elaborate a tentative proposal of the situation under study, In addition it constitutes as a motivation for later analyzes of companies with similar characteristics. The present project is structured in four fundamental chapters, the first details the problems raised in the company, the second, the theoretical definitions of the variables, in the third is the collection of data with their respective analysis to finish with the fourth chapter that Is the proposal, later find the conclusions, recommendations, bibliography and annexes.
The following investigative work is done to design a strategic plan to improve financial decision making in the Inmobiliaria Costanera Inmocost SA company, framed its research to facilitate the internal management of cost and expense control, assigning specific policies to the department and Allow the evaluation according to the fulfillment of the objectives set, this research constituted a valuable contribution for the real estate The work began by doing a field research, of an exploratory - descriptive type using the technique of the survey to capture the opinion of the employees with respect to the problematic, the obtained results served as basis to elaborate a tentative proposal of the situation under study, In addition it constitutes as a motivation for later analyzes of companies with similar characteristics. The present project is structured in four fundamental chapters, the first details the problems raised in the company, the second, the theoretical definitions of the variables, in the third is the collection of data with their respective analysis to finish with the fourth chapter that Is the proposal, later find the conclusions, recommendations, bibliography and annexes.
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GESTION PROCESOS, ADMINISTRATIVOS, PLAN ESTRATEGICO