La influencia del conocimiento sobre los aspectos de comercio exterior en la asociación de micro productores de maíz en la comuna El Dibujo del cantón Santa Lucía de la provincia del Guayas
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Fecha
2015
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Universidad de Guayaquil. Facultad de Filosofía, Letras y Ciencias de la Educación
Resumen
La presente investigación se desarrolla en la Comuna El Dibujo del
Cantón Santa Lucía de la Provincia del Guayas, donde los
involucrados son los productores de gramíneas del lugar, quienes
tienen problemas por la falta de estrategias que les permitan
comercializar toda la producción de maíz y arroz que muchas veces
tienen que optar por el servicio de un intermediario lo que genera
pocas ganancias que representan pérdidas frente a los costos de
producción que realizan. Para ello se hizo uso de varios recursos que
permitieron recopilar información que aportaron de manera
significativa al desarrollo del presente proyecto en el cual predominó
el manejo de encuestas estructuradas por diez preguntas con
respuestas objetivas las cuales arrojaron respuestas que fueron
analizadas y tabuladas para su presentación en tablas y gráficos con
el fin de comentar cuales fueron las perspectivas e intereses que se
indagaron por parte de los involucrados dentro de la investigación,
acompañado de la aplicación de métodos de investigación que
ayudaron a relacionar las variables determinadas dentro de la
presente, con el fin de determinar la factibilidad de la propuesta a
desarrollar que es un plan de negocios enfocados a mejorar los
procesos de comercialización de arroz y maíz con proyección a sus
ventas al mercado ruso y de esta manera esta comunidad pueda
mejorar su estilo de vida
This research is conducted in the Canton Commune Drawing Saint Lucia of the Province of Guayas, where producers are involved grasses instead those who have problems at the lack of strategies to market the entire production of maize and rice often they have to opt for an intermediary service that generates little profit representing losses to production costs they do. For it was made use of various resources that allowed gathering information I contribute significantly to the development of this project in which predominated handling structured survey of ten questions with objective answers which yielded responses that were analyzed and tabulated for presentation way charts and graphs in order to discuss what were the perspectives and interests that were investigated by those involved in the investigation as well as the application of research methods that helped relate the variables determined in the present, in order to determine the feasibility of the proposal is to develop a business plan aimed at improving marketing processes rice and corn with its sales projection for the Russian market and thus this community can improve your lifestyle.
This research is conducted in the Canton Commune Drawing Saint Lucia of the Province of Guayas, where producers are involved grasses instead those who have problems at the lack of strategies to market the entire production of maize and rice often they have to opt for an intermediary service that generates little profit representing losses to production costs they do. For it was made use of various resources that allowed gathering information I contribute significantly to the development of this project in which predominated handling structured survey of ten questions with objective answers which yielded responses that were analyzed and tabulated for presentation way charts and graphs in order to discuss what were the perspectives and interests that were investigated by those involved in the investigation as well as the application of research methods that helped relate the variables determined in the present, in order to determine the feasibility of the proposal is to develop a business plan aimed at improving marketing processes rice and corn with its sales projection for the Russian market and thus this community can improve your lifestyle.
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AGRICULTURA, COMERCIALIZACION, PLAN DE NEGOCIOS