El aprovechamiento del internet (acceso a redes globales) en la internacionalización de las empresas de Guayaquil
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Fecha
2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente trabajo de investigación pretende identificar el nivel de importancia que le dan las empresas de Guayaquil al aprovechamiento del internet en su proceso de internacionalización. Ya que actualmente dichas compañías aún no dominan plenamente temas sobre negocio electrónico específicamente pagos y logística en línea, además de un control de procesos automatizados en sus negocios, por ende esto se convierte en una limitante siendo este un factor principal por el que éstas no alcanzan la competitividad a largo plazo en otros países. Tras una investigación exploratoria basada en encuestas y entrevistas a expertos, se concluye en que Guayaquil existe un nivel de desconocimiento de las capacidades del internet, por ello este estudio propone una ““Guía práctica para el aprovechamiento de las herramientas del internet en el proceso de internacionalización de las empresas de Guayaquil a través de la tienda online que ofrece Prestashop ” esto aportará como solución al problema global que atraviesan las compañías en su trayecto al crecimiento y/o expansión desde su mercado a nivel internacional. La perspectiva es que estas puedan aplicar la guía práctica en sus negocios, en lo que respecta al contenido de la Guía, el MINTEL sistematizara dicha información previo a la difusión en los infocentros de la ciudad para que sean impartidos a los empresarios guayaquileños, de esta manera ellos podrán experimentar los beneficios de las herramientas del e-business (negocios en internet), aprovechando todas las capacidades del internet en su proceso de internacionalización, ya que de ello se trata la propuesta de esta investigación.
This research aims to identify the level of importance that the companies of Guayaquil give to the use of the internet in their internationalization process. Since these companies currently do not yet fully dominate issues of e-business specifically paid for and online logistics, as well as automated process control in their businesses, this becomes a limiting factor as this is a major factor for which they do not reach long-term competitiveness in other countries. After an exploratory research based on surveys and interviews with experts, it is concluded that in Guayaquil there is a level of ignorance of the capabilities of the internet, so this study proposes a "Practical Guide for the use of Internet tools in the internationalization process of the companies of Guayaquil through the online shop offered by Prestashop "this will contribute as a solution to the global problem that companies are going through in their path to growth and / or expansion from their international market. The perspective is that they can apply the practical guide in their businesses, as far as the content of the Guide is concerned, MINTEL will systematize this information prior to dissemination in the infocenters of the city so that they can be taught to Guayaquil entrepreneurs, of this way, they will be able to experience the benefits of e-business tools, taking advantage of all the internet's capabilities in its internationalization process, since this is the purpose of this research.
This research aims to identify the level of importance that the companies of Guayaquil give to the use of the internet in their internationalization process. Since these companies currently do not yet fully dominate issues of e-business specifically paid for and online logistics, as well as automated process control in their businesses, this becomes a limiting factor as this is a major factor for which they do not reach long-term competitiveness in other countries. After an exploratory research based on surveys and interviews with experts, it is concluded that in Guayaquil there is a level of ignorance of the capabilities of the internet, so this study proposes a "Practical Guide for the use of Internet tools in the internationalization process of the companies of Guayaquil through the online shop offered by Prestashop "this will contribute as a solution to the global problem that companies are going through in their path to growth and / or expansion from their international market. The perspective is that they can apply the practical guide in their businesses, as far as the content of the Guide is concerned, MINTEL will systematize this information prior to dissemination in the infocenters of the city so that they can be taught to Guayaquil entrepreneurs, of this way, they will be able to experience the benefits of e-business tools, taking advantage of all the internet's capabilities in its internationalization process, since this is the purpose of this research.
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INTERNACIONALIZACIÓN, INTERNET, NEGOCIOS ELECTRÓNICO GLOBALIZACIÓN, EXPORTACIONES