Diseño de un plan de negocios para la producción y comercialización de mermelada de babaco endulzada a base de stevia en la Ciudad de Guayaquil
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2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente trabajo de titulación se basa en un plan de negocio enfocado en la creación de una empresa para la producción y comercialización de mermelada de Babaco endulzada a base de stevia en la ciudad de Guayaquil, que ayude a controlar y a prevenir enfermedades que están aquejando a la ciudadanía tales como diabetes, hipertensión o problemas de obesidad y por supuesto contribuya al desarrollo de una industria alimenticia más saludable, a través de la diversificación de la oferta de mermelada en el mercado, con la finalidad de garantizar al consumidor un producto de alta calidad, con un sabor diferente y con un aporte nutricional único que solo lo puede brindar el uso de insumos naturales como el babaco y la stevia.
El desarrollo de la investigación se basó en observaciones de campo y en un diseño documental empleando técnicas e instrumentos como la entrevista y la recolección de datos a través de las encuestas.
Los resultados de la elaboración del proyecto demuestran que la propuesta planteada a través de Sweet Union Ecuador como empresa productora y comercializadora es viable y rentable para su ejecución, mostrando una inversión inicial que asciende a $ 106,823.52 con una demanda proyectada con la que se obtendrá una TIR del 12.25% y un valor actual neto de $ 49,276.72, lo cual respalda la rentabilidad del proyecto.
The present academic project is based on a business plan focused on the creation of a company for the production and commercialization of Babaco’s jam sweetened a base of stevia in the city of Guayaquil, that helps to control and to prevent diseases that are affecting to citizenship such as diabetes, hypertension or obesity problems and of course contribute to the development of a healthier food industry, through the diversification of the supply of marmalade in the market, in order to guarantee the consumer a high quality product, with a different taste and an unique nutritional contribution that can only be used for the use of natural inputs such as babaco and stevia. The development of the research was based on field observations and a documentary design using techniques and instruments such as interviewing and data collection through surveys. The results of the project demonstrate that the proposal made through Sweet Union Ecuador as a production and marketing company is feasible and profitable for its execution, showing an initial investment that amounts to $ 106,823.52 with a projected demand that will obtain a IRR of 12.25% and a net present value of $ 49,276.72, which supports the project's profitability.
The present academic project is based on a business plan focused on the creation of a company for the production and commercialization of Babaco’s jam sweetened a base of stevia in the city of Guayaquil, that helps to control and to prevent diseases that are affecting to citizenship such as diabetes, hypertension or obesity problems and of course contribute to the development of a healthier food industry, through the diversification of the supply of marmalade in the market, in order to guarantee the consumer a high quality product, with a different taste and an unique nutritional contribution that can only be used for the use of natural inputs such as babaco and stevia. The development of the research was based on field observations and a documentary design using techniques and instruments such as interviewing and data collection through surveys. The results of the project demonstrate that the proposal made through Sweet Union Ecuador as a production and marketing company is feasible and profitable for its execution, showing an initial investment that amounts to $ 106,823.52 with a projected demand that will obtain a IRR of 12.25% and a net present value of $ 49,276.72, which supports the project's profitability.
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PRODUCCIÓN, COMERCIALIZACIÓN, MERMELADA DE BABACO, STEVIA