Análisis de la problemática social del alcoholismo y drogadicción dentro de la ciudad de Guayaquil, con la propuesta de un programa sobre la recuperación de narcóticos anónimos en radio Morena 640 AM
Fecha
2012-08
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Universidad de Guayaquil. Facultad de Comunicación Social.
Resumen
El propósito de este trabajo de investigación es observar, identificar evaluar y proponer un programa radial que permita y mantenga a todo el público objetivo de la ciudad de Guayaquil informado y concientizado sobre la problemática social del alcoholismo y drogadicción dentro y fuera de la familia ecuatoriana; Radio Morena no cuenta en la actualidad con un programa de este tipo, donde se aborden temas de interés público sobre salud psicológica, estabilidad económica, comunicación intrafamiliar y sobre todo que trate el silencio de los coadictos, que son los más vulnerables. Debido a lo detallado del material investigado, se estudió la posibilidad de proponer un programa especializado con un guión estructurado de tal manera que no se aleje de la comunicación radial moderna que combina “LA TRIBUNA” de los grupos de apoyo con la asesoría de profesionales en el tema, esta matriz está defendida en el marco teórico del proyecto, fundamentado con principios teóricos científicos, haciendo denotar lo importante que es tener una comunicación veraz y efectiva para sobreponerse a esta enfermedad tratada dentro de la Salud Pública. Se utilizará el modelo descriptivo a través de la encuesta para recolectar datos que midan la necesidad de este espacio para quienes deciden mantener el anonimato y sentar las bases para nuestra propuesta. Los beneficiarios primarios serán todas que las personas que en algún momento hayan tenido problemas con el alcohol y las drogas, directa o indirectamente; los miembros de nuestra sociedad guayaquileña a todo nivel, los oyentes tendrán muchas oportunidades para ser escuchados y ayudar al crecimiento de quienes realizan el programa y aquellos que se nutren con los temas a tratarse semanalmente durante sesenta minutos. Usando la herramienta de la encuesta podremos también determinar si con el paso del tiempo el programa propuesto estará al aire otros días en la semana.
The purpose of this research work is to observe, identify, evaluate and propose a radio program that will allow and keep all the target audience of the city of Guayaquil informed and sensitized to the social problems of alcoholism and drug addiction within and outside of the Ecuadorian host families; Radio Morena doesn’t currently have a program of this type, which deals with issues of public interest on psychological health, economic stability, family communication and on all that concerned the silence of the coadictos, which are the most vulnerable. Due to the comprehensive nature of the material under investigation, we studied the possibility of proposing a specialized program with a indent structured in such a way not to deviate from the modern radio communication that combines "THE GALLERY" of support groups with the advice of professionals in the subject, this array is defended in the theoretical framework of the project, based with theoretical scientific beginning, making denote what important is that to have a veracious and effective communication to recover from this disease treated inside the Public Health. The descriptive model will be in use across the survey for gathering information that measure the need of this space for those who decide to support the anonymity and to lay the foundations for our offer. The primary beneficiaries will be all that the persons who in some moment have had problems with the alcohol and the drugs, directly or indirectly; the members of our guayaquilian company, to any level, the listeners will have many opportunities to be listened and to help to the growth with those who realize the program and those that are nourished by the topics to treating itself weekly during sixty minutes. Using the tool of the survey we will be able to determine also if with the passage of time the proposed program will be on air other days of the week.
The purpose of this research work is to observe, identify, evaluate and propose a radio program that will allow and keep all the target audience of the city of Guayaquil informed and sensitized to the social problems of alcoholism and drug addiction within and outside of the Ecuadorian host families; Radio Morena doesn’t currently have a program of this type, which deals with issues of public interest on psychological health, economic stability, family communication and on all that concerned the silence of the coadictos, which are the most vulnerable. Due to the comprehensive nature of the material under investigation, we studied the possibility of proposing a specialized program with a indent structured in such a way not to deviate from the modern radio communication that combines "THE GALLERY" of support groups with the advice of professionals in the subject, this array is defended in the theoretical framework of the project, based with theoretical scientific beginning, making denote what important is that to have a veracious and effective communication to recover from this disease treated inside the Public Health. The descriptive model will be in use across the survey for gathering information that measure the need of this space for those who decide to support the anonymity and to lay the foundations for our offer. The primary beneficiaries will be all that the persons who in some moment have had problems with the alcohol and the drugs, directly or indirectly; the members of our guayaquilian company, to any level, the listeners will have many opportunities to be listened and to help to the growth with those who realize the program and those that are nourished by the topics to treating itself weekly during sixty minutes. Using the tool of the survey we will be able to determine also if with the passage of time the proposed program will be on air other days of the week.
Descripción
Palabras clave
PROBLEMATICA SOCIAL, PROGRAMA RADIAL, ALCOHOLISMO Y DROGADICCION, RECUPERACION DE NARCOTICOS