Estrategias de comercialización para incrementar las ventas de la empresa de cárnicos el Potrero S.A.
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Fecha
2018
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
Las operaciones de logísticas de distribución de productos de consumo masivo
desempeñan un papel muy importante dentro de los negocios, hay factores que en
ocasiones puede perjudicar a que estas labores se realicen de manera correcta, por
lo que los negocios en general deben persistir en un tenaz estudio mediante los
procesos que se desarrollan en el mismo, para de una u otra manera descubrir en el
tiempo oportuno los errores cometidos y poder solucionarlos. Este proyecto de tesis
se lo realiza en base a la realidad que existe en la empresa Carnisariato El Potrero,
estudiando los procesos actuales a realizar en las operaciones logísticas de
distribución, teniendo como principal objetivo contribuir para el desarrollo de las
actividades de cada uno de los procesos. Durante la elaboración y desarrollo del
trabajo de titulación, hemos observado que la empresa tiene políticas y controles no
estructurados mucho menos documentados, en solución a todo esto lo que se busca
es igualar las tareas que realizan los colaboradores.
Logistics operations of distribution of mass consumption products play a very important role in business, there are factors that can sometimes harm to perform these tasks correctly, so that business in general must persist in a tenacious study through the processes developed in it, to one way or another discover in time the mistakes made and be able to solve them. This thesis project is carried out based on the reality that exists in the company Carnisariato El Potrero, studying the current processes to be carried out in the distribution logistics operations, having as main objective to contribute to the development of the activities of each one of the processes. During the elaboration and development of the titling work, we have observed that the company has unstructured policies and controls that are much less documented, in a solution to all this, what is sought is to equalize the tasks performed by the collaborators.
Logistics operations of distribution of mass consumption products play a very important role in business, there are factors that can sometimes harm to perform these tasks correctly, so that business in general must persist in a tenacious study through the processes developed in it, to one way or another discover in time the mistakes made and be able to solve them. This thesis project is carried out based on the reality that exists in the company Carnisariato El Potrero, studying the current processes to be carried out in the distribution logistics operations, having as main objective to contribute to the development of the activities of each one of the processes. During the elaboration and development of the titling work, we have observed that the company has unstructured policies and controls that are much less documented, in a solution to all this, what is sought is to equalize the tasks performed by the collaborators.
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PLANIFICACIÓN, COMERCIALIZACION, ESTRATEGIAS, ADMINISTRACIÓN