Diseño de propuesta que maximice la rentabilidad de la empresa Yánez, ciudad de Guayaquil
Fecha
2018
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El desarrollo de este proyecto de investigación se llevó a cabo con el propósito de establecer un
diseño de un plan estratégico que maximice la rentabilidad de la empresa de reciclaje YÁNEZ
mejorando así sus ventas y estableciendo mayor competitividad en el mercado. Para ello se
realizó un estudio de campo en el cual se entrevistó a los trabajadores de la empresa y nos dio
como resultado que carecían de control de material para ellos se sugirió implementar un
software contable que permita llevar un control de los materiales disponibles para la venta y de
esta manera no se desperdicie ni quede fuera ninguno, también se requiere un plan de
incentivo para los proveedores y que de esta manera proporcionen más materiales para que se
entreguen mayores cantidades a nuestros clientes y así incrementar las ventas y así obtener los
resultados deseados.
The development of this research project was carried out with the purpose of establishing a design of a strategic plan that maximizes the profitability of the recycling company YÁNEZ thus improving its sales and establishing greater competitiveness in the market. For this, a field study was carried out in which the workers of the company were interviewed and it was found that they lacked material control for them. It was suggested to implement an accounting software that allows to control the materials available for sale. and in this way not be wasted or left out, also requires an incentive plan for suppliers and thus provide more materials so that they deliver more quantities to our customers and thus increase sales and thus obtain the desired results .
The development of this research project was carried out with the purpose of establishing a design of a strategic plan that maximizes the profitability of the recycling company YÁNEZ thus improving its sales and establishing greater competitiveness in the market. For this, a field study was carried out in which the workers of the company were interviewed and it was found that they lacked material control for them. It was suggested to implement an accounting software that allows to control the materials available for sale. and in this way not be wasted or left out, also requires an incentive plan for suppliers and thus provide more materials so that they deliver more quantities to our customers and thus increase sales and thus obtain the desired results .
Descripción
Palabras clave
RECICLAJE, RENTABILIDAD, COMPETITIVIDAD, MAXIMIZAR VENTAS