Plan de negocio para la creación de centro de cuidado infantil Gabrielle en el sector bancario de Guayaquil
Fecha
2018
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente proyecto tiene como finalidad estudiar la viabilidad de la implementación del plan de negocio para la creación de centro de cuidado infantil Gabrielle en el sector bancario de Guayaquil, con el fin de evitar que se vean afectadas las labores cotidianas de los padres, por la falta de tranquilidad de que sus hijos estén cuidados de manera profesional.
La investigación se sustentó en bases teóricas en organización, estrategias y finanzas, entre otros.
Por tratarse de una empresa que incursionaría en el mercado de los servicios, se utilizó la metodología de investigación exploratoria y descriptiva, como métodos de búsqueda de información, ya que nos permiten tener un primer contacto con el problema, y detallar el conjunto de escenarios afines a la situación que atraviesan los padres de familia que laboran en el sector antes
mencionado, para lo cual, se aplicaron las siguientes herramientas de investigación: método cualitativo, el focusgroup, además de la entrevista y encuesta por el método cuantitativo, con el fin de recaudar y analizar la información.
En base a los resultados obtenidos de las encuestas, se procedió a elaborar un plan administrativo y estratégico de mercado, para implementar el Centro de cuidados infantil y exponer la idea del negocio, tipo de empresa, organigrama, manuales de funciones de cada puesto, misión, visión, objetivos, servicios a ofrecer, y desarrollo del plan de marketing, luego se elaboró el estudio técnico, y se detalló la capacidad de instalación, horarios y servicios que ofrecerá el Centro de Cuidado Infantil Gabrielle.
The purpose of this project is to study the feasibility of implementing a child care center in the commercial and banking area of the city of Guayaquil, in order to avoid that the daily work of the parents be affected, due to the lack of peace of mind that your children are cared for in a professional manner. The research was based on a business plan for the implementation of a child care center, with theoretical bases in organization, strategies and finances, among others. For being a company that would venture into the services market, exploratory and descriptive research methodology was used, as information search methods, since they allow us to have a first contact with the problem, and detail the set of related scenarios to the situation that parents who work in the aforementioned sector are going through. For which, the following research tools were applied: qualitative method, the focus group, in addition to the interview and survey by the quantitative method, in order to collect and analyze the information. Based on the results obtained from the surveys, an administrative and strategic market plan was developed to implement the Childcare Center and present the business idea, type of company, organizational chart, function manuals of each position, mission , vision, objectives, services to offer, and development of the marketing plan, then the technical study was elaborated, and the installation capacity, schedules and services offered by the Gabrielle Child Care Center were detailed.
The purpose of this project is to study the feasibility of implementing a child care center in the commercial and banking area of the city of Guayaquil, in order to avoid that the daily work of the parents be affected, due to the lack of peace of mind that your children are cared for in a professional manner. The research was based on a business plan for the implementation of a child care center, with theoretical bases in organization, strategies and finances, among others. For being a company that would venture into the services market, exploratory and descriptive research methodology was used, as information search methods, since they allow us to have a first contact with the problem, and detail the set of related scenarios to the situation that parents who work in the aforementioned sector are going through. For which, the following research tools were applied: qualitative method, the focus group, in addition to the interview and survey by the quantitative method, in order to collect and analyze the information. Based on the results obtained from the surveys, an administrative and strategic market plan was developed to implement the Childcare Center and present the business idea, type of company, organizational chart, function manuals of each position, mission , vision, objectives, services to offer, and development of the marketing plan, then the technical study was elaborated, and the installation capacity, schedules and services offered by the Gabrielle Child Care Center were detailed.
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ESTRATEGIA, PLANEACIÓN, FINANZAS, INFANTES