Diseño de cooperativa de taxis para personas con discapacidad en el cantón milagro provincia del Guayas
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Fecha
2018
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
La idea del plan de negocio es adecuar los automóviles de una Cooperativa
de transporte público para ofertar servicios para personas discapacitadas, (adaptar
los automóviles: a) una plataforma para el ingreso y la salida de la silla de ruedas, b)
una silla mecánica la cual ayudará al cliente a poder subir y bajar del vehículo)
donde nos enfocáremos en las discapacidades físicas y visuales, en las cuales se
implementarán sistemas que no existen en el Ecuador, tomando como ejemplos
modelos de México o España para así poder brindarles un mejor servicio a las
personas que lo requieren.
El proyecto consiste en implementar estrategias que permitan cautivar a este
grupo de personas y con este nuevo servicio mejorar la calidad de vida del cliente
ya que es una manera más fácil de poder movilizarse.
Es muy importante determinar el grupo objetivo al cual se va a dirigir e
implementar este nuevo servicio de transporte para personas con discapacidad,
donde el nicho de mercado en el Cantón de Milagro inicialmente lo conforman un
aproximado de 9.000 personas que registran algún tipo de discapacidad1.
The idea of the business plan is to adapt the cars of a public transportation Cooperative to offer services with disabled people (the assembly of automobiles: a) a platform for the entrance and exit of the wheelchair, b) a chair Robotics which will help the client to get on and off the vehicle) where we focus on physical and visual disabilities, in which systems will be implemented that do not exist in Ecuador, taking as examples models from Mexico or Spain in order to provide them with a better Service to those who require it. The project consists of implementing strategies that will captivate this group of people and with this new service improve the quality of life of the client as it is an easier way to be able to mobilize. It is very important to determine the target group to be addressed and implement this new transport service for disabled people, where the niche market in the Canton of Milagro initially make up about 4,000 people who have some type of disability.
The idea of the business plan is to adapt the cars of a public transportation Cooperative to offer services with disabled people (the assembly of automobiles: a) a platform for the entrance and exit of the wheelchair, b) a chair Robotics which will help the client to get on and off the vehicle) where we focus on physical and visual disabilities, in which systems will be implemented that do not exist in Ecuador, taking as examples models from Mexico or Spain in order to provide them with a better Service to those who require it. The project consists of implementing strategies that will captivate this group of people and with this new service improve the quality of life of the client as it is an easier way to be able to mobilize. It is very important to determine the target group to be addressed and implement this new transport service for disabled people, where the niche market in the Canton of Milagro initially make up about 4,000 people who have some type of disability.
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Palabras clave
PERSONAS, DISCAPACIDAD, COOPERATIVA, TAXIS