Proyecto de procesamiento de frutas deshidratadas en santa elena para exportación a países árabes
Fecha
2018
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
La investigación tuvo como objetivo general el formular un plan de negocios para el
procesamiento de frutas deshidratadas en Santa Elena para exportación a Emiratos Árabes
Unidos. Para ello se planteó como objetivos específicos el identificar la demanda de frutas
deshidratadas, el determinar el canal logístico y establecer la factibilidad desde lo
administrativo, organizativo, técnica, comercial, de producción y financiera. En términos
metodológicos es un estudio documental de tipo analítico sintético. Entre los métodos
empíricos aplicados está la medición, en este caso de la demanda y su crecimiento. Las
principales conclusiones son: i) La provincia de Santa Elena es un espacio de producción de
una variada gama de productos agrícolas y pecuarios desde cacao y frutales. Lo anterior
sumado a su cercanía con Guayaquil e incentivos tributarios a proyectos productivos que se
instalen fuera de la circunscripción urbana de Guayaquil y Quito la convierten en un sector
ideal para la instalación del proyecto; ii) Emiratos tiene una población creciente que se acerca
a los 10 millones de habitantes junto con una población flotante por turismo internacional que
está rebasando los diez millones por año; lo anterior junto a un ingreso per cápita por encima
de los US$ 67.000 a la paridad del poder adquisitivo internacional y el ser un importador neto
de productos agrícolas lo convierte en un mercado interesante para algunos productos
ecuatorianos; iii) Dubai y otros puertos de Emiratos constituyen importantes destinos de
carga marítima internacional y existe una conexión permanente desde el puerto de Guayaquil
con el de Dubai. La duración del transporte marítimo de la carga es de 34 días. Actualmente
Ecuador ya envía fruta fresca a ese destino internacional; iv) Existe factibilidad de todo tipo
para las operaciones de producción y exportación.
The overall objective of the research was to formulate a business plan for the processing of dehydrated fruits in Santa Elena for export to the United Arab Emirates. For this purpose, the specific objectives were to identify the demand for dehydrated fruits, to determine the logistics channel and to establish the feasibility from the administrative, organizational, technical, commercial, production and financial aspects. In methodological terms it is a documentary study of synthetic analytical type. Among the applied empirical methods is the measurement, in this case of the demand and its growth. The main conclusions are: i) The province of Santa Elena is a space of production of a varied range of agricultural and livestock products from cacao and fruit trees. The above added to its proximity with Guayaquil and tax incentives to productive projects that are installed outside the urban district of Guayaquil and Quito make it an ideal sector for the installation of the project; (ii) The United Arab Emirates has a growing population approaching 10 million inhabitants together with a floating international tourism population that is exceeding ten million per year; the above with a per capita income above US $ 67,000 to the parity of international purchasing power and being a net importer of agricultural products makes it an interesting market for some Ecuadorian products; (iii) Dubai and other Emirates ports are important international maritime cargo destinations and there is a permanent connection from the port of Guayaquil to that of Dubai. The duration of maritime transport of the cargo is 34 days. Currently Ecuador already sends fresh fruit to that international destination; iv) There is feasibility of all kinds for production and export operations.
The overall objective of the research was to formulate a business plan for the processing of dehydrated fruits in Santa Elena for export to the United Arab Emirates. For this purpose, the specific objectives were to identify the demand for dehydrated fruits, to determine the logistics channel and to establish the feasibility from the administrative, organizational, technical, commercial, production and financial aspects. In methodological terms it is a documentary study of synthetic analytical type. Among the applied empirical methods is the measurement, in this case of the demand and its growth. The main conclusions are: i) The province of Santa Elena is a space of production of a varied range of agricultural and livestock products from cacao and fruit trees. The above added to its proximity with Guayaquil and tax incentives to productive projects that are installed outside the urban district of Guayaquil and Quito make it an ideal sector for the installation of the project; (ii) The United Arab Emirates has a growing population approaching 10 million inhabitants together with a floating international tourism population that is exceeding ten million per year; the above with a per capita income above US $ 67,000 to the parity of international purchasing power and being a net importer of agricultural products makes it an interesting market for some Ecuadorian products; (iii) Dubai and other Emirates ports are important international maritime cargo destinations and there is a permanent connection from the port of Guayaquil to that of Dubai. The duration of maritime transport of the cargo is 34 days. Currently Ecuador already sends fresh fruit to that international destination; iv) There is feasibility of all kinds for production and export operations.
Descripción
Palabras clave
FRUTAS LIOFILIZADAS, AGROINDUSTRIA, EXPORTACIÓN DE PRODUCTO SECO.