La comunicación virtual en la formación emprendedora
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2018
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Universidad de Guayaquil. Facultad de Filosofía, Letras y Ciencias de la Educación
Resumen
Las TICS son muy necesarias en la promoción de destinos, tal es el caso
que en la actualidad las guías turísticas virtuales están teniendo gran
acogida entre los viajeros, ya que ellos necesitan estar informados del
lugar que van a visitar. A su vez, otro punto importante de esta
investigación es el turismo colaborativo, tomando en consideración que
debe existir una relación entre la Parroquia San José de Ancón, al ser el
lugar objeto de estudio, y las empresas privadas del mismo sitio para
poder impulsar el sector. Con respecto al marco legal se menciona, que al
analizar las leyes ecuatorianas y demás documentos, se pudo mostrar
todo el sustento que existe para el que pretende llevar a cabo. Por lo
tanto, como resultado de la investigación se determinó que esta parroquia
no posee una guía virtual que promocione sus destinos, no hay proyectos
actualmente enfocados en el turismo.
ICTs are very necessary in the promotion of destinations, such is the case that at present the virtual tourist guides are having great reception among travelers, since they need to be informed of the place they are going to visit. At the same time, another important point of this research is collaborative tourism, taking into consideration that there must be a relationship between the Parish of San José de Ancón, being the place of study, and the private companies of the same site to be able to promote the sector. Regarding the legal framework, it is mentioned that when analyzing the Ecuadorian laws and other documents, it was possible to show all the support that exists for the one that it intends to carry out. Therefore, as a result of the investigation it was determined that this parish does not have a virtual guide that promotes its destinations, there are no projects currently focused on tourism.
ICTs are very necessary in the promotion of destinations, such is the case that at present the virtual tourist guides are having great reception among travelers, since they need to be informed of the place they are going to visit. At the same time, another important point of this research is collaborative tourism, taking into consideration that there must be a relationship between the Parish of San José de Ancón, being the place of study, and the private companies of the same site to be able to promote the sector. Regarding the legal framework, it is mentioned that when analyzing the Ecuadorian laws and other documents, it was possible to show all the support that exists for the one that it intends to carry out. Therefore, as a result of the investigation it was determined that this parish does not have a virtual guide that promotes its destinations, there are no projects currently focused on tourism.
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Palabras clave
COMUNICACION VIRTUAL, FORMACION EMPRENDEDORA, GUIA VIRTUAL