Análisis de datos de las redes sociales de la Universidad de Guayaquil mediante aplicaciones tecnológicas que validen su impacto en el ambito socio-educativo
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2018
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Universidad de Guayaquil. Facultad de Ciencias Matemáticas y Físicas. Carrera de Ingeniería En Networking y Telecomunicaciones
Resumen
El presente proyecto tiene como objetivo analizar los datos de las Redes Sociales de la Universidad de Guayaquil que mantenga la mayor cantidad de seguidores para validar su Impacto en el ámbito Socio-Educativo. Para esto se debe considerar temas relevantes como el internet pues en la actualidad es el medio de comunicación más empleado y adicional las redes sociales las cuales han ganado un lugar notorio en el internet de forma rápida por el simple hecho de que se han convertido en un lugar de encuentro para los seres humanos.
Los tipos de investigación empleados son la investigación de campo y descriptiva, esto por cuanto se la realiza en el mismo sitio donde se producen los acontecimientos UG y porque se describirán los sucesos tal cual fueron analizados casos de estudio, encuestas, etc. El análisis se realiza mediante aplicaciones tecnológicas como Google Forms, Minitab, estadísticas de Facebook para validar las métricas. Esto permite afirmar que los contenidos a ser publicados en estos medios sean capaces de captar la atención del estudiantado. Los cuales a su vez se sientan informados y motivados para tener las redes sociales de la UG como fuente primaria de información en la entidad académica.
Luego del análisis estadístico se concluye que se tiene buena apreciación de los estudiantes y público en general con respecto a las redes sociales de la Universidad de Guayaquil. Sin embargo, la carencia de publicaciones adecuadas a las necesidades de los estudiantes hace que pierda cierta importancia dentro de las formas de conseguir información.
This project is to analyze the data of the Social Network of the University of Guayaquil, which maintains a greater number of followers to validate its Impact in the Socio-Educational field. For this, we must consider relevant issues, such as the Internet, since it is currently the most used means of communication, and additional social networks which have gained a notorious place on the internet quickly by the simple fact that they have become a meeting place for human beings. The types of research used are field and descriptive research, this is because it is done in the same place where the UG events occur and because the events will be described as they were analyzed case studies, surveys, etc. The analysis is done through technological applications such as Google Forms, Minitab, Facebook statistics to validate the metrics. This allows to affirm that the contents to be published in these media can capture the student's attention. Which in turn feel informed and motivated to have the social networks of the University of Guayaquil as a primary source of information in the academic entity. After the statistical analysis it is concluded that there is a good appreciation of the students and the public regarding the social networks of the University of Guayaquil. However, the lack of publications adequate to the needs of students makes it lose some importance in the ways of getting information.
This project is to analyze the data of the Social Network of the University of Guayaquil, which maintains a greater number of followers to validate its Impact in the Socio-Educational field. For this, we must consider relevant issues, such as the Internet, since it is currently the most used means of communication, and additional social networks which have gained a notorious place on the internet quickly by the simple fact that they have become a meeting place for human beings. The types of research used are field and descriptive research, this is because it is done in the same place where the UG events occur and because the events will be described as they were analyzed case studies, surveys, etc. The analysis is done through technological applications such as Google Forms, Minitab, Facebook statistics to validate the metrics. This allows to affirm that the contents to be published in these media can capture the student's attention. Which in turn feel informed and motivated to have the social networks of the University of Guayaquil as a primary source of information in the academic entity. After the statistical analysis it is concluded that there is a good appreciation of the students and the public regarding the social networks of the University of Guayaquil. However, the lack of publications adequate to the needs of students makes it lose some importance in the ways of getting information.
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Redes Sociales, Facebook, Herramientas Digitales, Sprout, Community Manager, Engagement