Plan promocional para incrementar las ventas en la importadora Enores S.A en la Ciudad de Guayaquil
Fecha
2018
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidada de Guayaquil Facutad de Ciencias Administrativas
Resumen
La importadora “ENORES S.A” creada en la ciudad de Guayaquil el 22 de mayo del 2006, dedicada a la comercialización de papelería fina, ecológica y reciclable, está ubicada en Padre Solano 914 entre (Av. Quito y Pedro Moncayo) cuenta con 9 trabajadores; en los últimos dos años la empresa presenta un comportamiento en sus ventas por factores externos e internos siendo afectado su desarrollo comercial; por lo tanto el objetivo general será proponer un plan promocional para incrementar sus ventas.
Se aplicó el método cuali-cuantitativo mediante una entrevista semiestructurada que se elaboró a través de un guión de preguntas realizadas a la gerente general y también la realización de una encuesta a los clientes con la finalidad de recolectar datos para la elaboración del plan promocional que tendrá como propósito incrementar las ventas en el 2018.
The importer "ENORES S. A" created in the city of Guayaquil on May 22, 2006, dedicated to the marketing of fine, ecological and recyclable stationery, is located in Padre Solano 914 between (Av. Quito and Pedro Moncayo) has 9 workers; In the last two years, the company presents a behavior in its sales by external and internal factors being affected its commercial development; Therefore the general objective will be to propose a promotional plan to increase your sales. The quantitative method was applied by means of a semi-structured interview that was elaborated through a script of questions made to the general manager and also the conduct of a survey to the clients in order to collect data for the Elaboration of the promotional plan that will aim to increase the sales in the 2018.
The importer "ENORES S. A" created in the city of Guayaquil on May 22, 2006, dedicated to the marketing of fine, ecological and recyclable stationery, is located in Padre Solano 914 between (Av. Quito and Pedro Moncayo) has 9 workers; In the last two years, the company presents a behavior in its sales by external and internal factors being affected its commercial development; Therefore the general objective will be to propose a promotional plan to increase your sales. The quantitative method was applied by means of a semi-structured interview that was elaborated through a script of questions made to the general manager and also the conduct of a survey to the clients in order to collect data for the Elaboration of the promotional plan that will aim to increase the sales in the 2018.
Descripción
Palabras clave
PLAN PROMOCIONAL, VENTAS, SEGUIMIENTO POSTVENTA, POSICIONAMIENTO EN EL MERCADO