Diseño de plan de marketing para incrementar las ventas de la empresa Cosméticos Ecos S.A.
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Fecha
2018
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Universidada de Guayaquil Facutad de Ciencias Administrativas
Resumen
El trabajo de titulación se desarrolló con el tema “Diseño de plan de marketing para incrementar las ventas de la empresa Cosméticos Ecos S.A.”, en la ciudad de Guayaquil, año 2018. Cosméticos Ecos S.A., es una empresa dedicada a la venta de productos capilares, su compromiso se orienta en obtener la satisfacción del cliente bajo estándares de calidad basado en el cumplimiento de las leyes ambientales, seguridad y social. El objetivo del presente estudio de caso es establecer estrategias que incrementen las ventas de manera comparativa con años anteriores, para diseñar estrategias enfocadas a un análisis de las 4P (Producto, Precio, Plaza y Promociones) las cuales permiten un posicionamiento de mercado.
Para el cumplimiento del objetivo principal se realiza una investigación descriptiva con la finalidad de conocer cuál es la situación actual de la empresa, mediante un método inductivo que permite identificar los factores del problema y un método descriptivo el cual se valorara con las técnicas aplicadas como encuesta y entrevista.
The degree work was developed with the theme "Design of marketing plan to increase sales of the cosmetics company Ecos S.A.", in the city of Guayaquil, year 2018. Cosmetics Ecos S.A., is a company dedicated to the sale of hair products, its commitment is focused on obtaining customer satisfaction under quality standards based on compliance with environmental, security and social laws. The objective of this case study is to establish strategies that increase sales comparatively with previous years, to design strategies focused on an analysis of 4p (product, price, place and promotions) which allow a Market positioning. For the fulfillment of the main objective, a descriptive investigation is carried out in order to know what the current situation of the company is, by means of an inductive method that allows to identify the factors of the problem and a descriptive method which Valued with the techniques applied as a survey and interview.
The degree work was developed with the theme "Design of marketing plan to increase sales of the cosmetics company Ecos S.A.", in the city of Guayaquil, year 2018. Cosmetics Ecos S.A., is a company dedicated to the sale of hair products, its commitment is focused on obtaining customer satisfaction under quality standards based on compliance with environmental, security and social laws. The objective of this case study is to establish strategies that increase sales comparatively with previous years, to design strategies focused on an analysis of 4p (product, price, place and promotions) which allow a Market positioning. For the fulfillment of the main objective, a descriptive investigation is carried out in order to know what the current situation of the company is, by means of an inductive method that allows to identify the factors of the problem and a descriptive method which Valued with the techniques applied as a survey and interview.
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Palabras clave
CALIDAD, CUMPLIMIENTO, ESTRATEGIAS, POSICIONAMIENTO