Diseño de proceso de optimización de las farmacias cruz azul a través de una aplicación móvil en la parroquia Tarqui
Fecha
2018
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente estudio, se encuentra enfocado a la optimización del proceso de venta en la farmacia cruz azul, mediante una aplicación móvil, que mejore la rapidez en la atención al cliente, y despacho de los productos farmacéuticos. Para llevarse a cabo el desarrollo de la propuesta, se tuvo en cuenta los porcentajes de personas en el Ecuador que tienen acceso a internet a través del INEC. En base a aquello se planteó el problema principal, las causas y efectos que radicaban en el mismo, y su respectiva justificación, que muestra las razones del porqué de la investigación. La población que se consideró para el estudio fue la parroquia Tarqui, sector norte, en la que se llevó a cabo las encuestas y entrevistas. A través de los resultados se determinó, que la propuesta optimizaría el proceso de ventas, mejoraría la atención al cliente, y la rapidez en el despacho de productos.
The present study is focused on the optimization of the process of sale in the blue cross pharmacy, through a mobile application, which improves the speed of customer service, and delivery of pharmaceutical products. To carry out the development of the proposal, the percentages of people in Ecuador who have access to the Internet through the INEC were taken into account. Based on that the main problem was raised, the causes and effects that were in it, and its respective justification, which shows the reasons for the research's reason. The population that was considered for the study was the Tarqui parish, north sector, in which the surveys and interviews were carried out. Through the results it was determined that the proposal would optimize the sales process, improve customer service, and speed the delivery of products.
The present study is focused on the optimization of the process of sale in the blue cross pharmacy, through a mobile application, which improves the speed of customer service, and delivery of pharmaceutical products. To carry out the development of the proposal, the percentages of people in Ecuador who have access to the Internet through the INEC were taken into account. Based on that the main problem was raised, the causes and effects that were in it, and its respective justification, which shows the reasons for the research's reason. The population that was considered for the study was the Tarqui parish, north sector, in which the surveys and interviews were carried out. Through the results it was determined that the proposal would optimize the sales process, improve customer service, and speed the delivery of products.
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APLICACIÓN, FARMACIA, CRUZ AZUL, PARROQUIA