Análisis y diseño de un cmi de alta gerencia para taller mg Multimarcas
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Fecha
2018
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente documento de investigación tiene como principal objetivo realizar el análisis y diseño de un cuadro de mando integral para el taller MG Multimarcas, permitiendo a la pyme adoptar un enfoque estratégico en cada actividad y proceso que se realice dentro de ella, y cómo mediante una solución informática se puede llevar el control de los objetivos para el cumplimento de las metas del taller. De esa forma se potencia a una pyme con una perspectiva basada en planificación y control.
Las herramientas de investigación aplicadas fueron la entrevista y encuestas para conocer los criterios del dueño del taller el Sr. Roberto Calderón y de la percepción de los clientes con respecto al servicio recibido. En la propuesta se definieron los pasos a seguir para la definición de los indicadores estratégicos mediante el desarrollo de la misión y visión de la empresa, para así añadirla al diseño del sistema.
The main objective of this research document is to analyze and design a balanced scorecard for the MG Multimarcas workshop, allowing the SME to adopt a strategic approach in each activity and process carried out within it. And as through a computer solution you can take control of the objectives for the fulfillment of the goals of the workshop. In this way, an SME is empowered with a perspective based on planning and control. The research tools applied were the interview and surveys to know the criteria of the owner of the workshop Mr. Roberto Calderón and of the perception of the clients regarding the received service. In the proposal, the steps to be followed for the definition of the strategic indicators through the development of the mission and vision of the company, in order to add it to the design of the system.
The main objective of this research document is to analyze and design a balanced scorecard for the MG Multimarcas workshop, allowing the SME to adopt a strategic approach in each activity and process carried out within it. And as through a computer solution you can take control of the objectives for the fulfillment of the goals of the workshop. In this way, an SME is empowered with a perspective based on planning and control. The research tools applied were the interview and surveys to know the criteria of the owner of the workshop Mr. Roberto Calderón and of the perception of the clients regarding the received service. In the proposal, the steps to be followed for the definition of the strategic indicators through the development of the mission and vision of the company, in order to add it to the design of the system.
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CMI, OBJETIVOS ESTRATÉGICOS, MAPA DE ESTRATEGIAS, KPIS