Estrategias en el control de crédito y cobro en la empresa Aranza S.A.
Fecha
2018
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
De esta investigación el objetivo es elaborar estrategias de control de crédito y cobro en la empresa ARANZA S.A del cantón Guayaquil en el año 2018, del cual se empezó realizando un análisis situacional para conocer los problemas que afectan al departamento de crédito y cobro, posteriormente para conocer el tema a investigar se inicia la búsqueda de información teórica basada en autores y sus aportaciones científicas, el método de investigación a empleado fue el descriptivo, para conseguir información de la empresa empleó los estados financieros, entrevistas personales y encuestas, después se las detalló de forma escrita, en tablas y gráficos, para analizar e interpretar los resultados y formular la propuesta, la misma que la empresa afirma que necesita implementar el manual de procedimientos en el departamento de crédito y cobro, que permitirá enmendar falencias encontradas en la empresa.
The objective of this research is to develop credit control and collection strategies in the company ARANZA SA of the Guayaquil canton in 2018, from which a situational analysis was started to find out about the problems affecting the credit and collection department, subsequently for know the topic to investigate begins the search starts for theoretical information based on authors and their scientific contributions, the research method to be used was the descriptive, to get information from company it was used the financial statements, personal interviews and surveys, then they were detailed them in written form, in tables and graphs, to analyze and interpret the results and formulate the proposal, the same as the company claims that it needs to implement the procedures manual in the credit and collection department, which will allow to correct the shortcomings found in the company.
The objective of this research is to develop credit control and collection strategies in the company ARANZA SA of the Guayaquil canton in 2018, from which a situational analysis was started to find out about the problems affecting the credit and collection department, subsequently for know the topic to investigate begins the search starts for theoretical information based on authors and their scientific contributions, the research method to be used was the descriptive, to get information from company it was used the financial statements, personal interviews and surveys, then they were detailed them in written form, in tables and graphs, to analyze and interpret the results and formulate the proposal, the same as the company claims that it needs to implement the procedures manual in the credit and collection department, which will allow to correct the shortcomings found in the company.
Descripción
Palabras clave
ESTRATEGIA, CONTROL, CLIENTES, CRÉDITO