Diseño de un plan estratégico de recuperación de cartera vencida para la empresa Pharco S.A. de la ciudad de Guayaquil
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Fecha
2018
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
Dentro del propósito de este documento es establecer cómo el análisis de cartera vencida afecta la liquidez de la empresa PHARCO S.A. El problema surge en la EMPRESA PHARCO S.A., tiene varias deficiencias, entre ellas moras por parte de los clientes que da lugar a un problema latente que afecta no solo corto pero sin soluciones adecuadas se prolongaría con el tiempo, ya que no se aplican políticas de crédito y cobro; Fue a través de ellos que se establecieron las deficiencias en el proceso de cobranza de la empresa.
Más tarde, esta información se recopiló sobre la recuperación de préstamos vencidos, y luego para identificar los procedimientos, regulaciones y políticas que se deben aplicar para la recuperación. El marco teórico incluye conceptos sobre el contexto referencial, el marco contextual. En la metodología utilizada en esta investigación fue de tipo descriptivo con enfoque y cuantitativo la recolección de datos es la encuesta realizada a los trabajadores de la empresa, luego se analizan e interpretan los resultados en cuadros estadísticos y gráficos. Por eso, la importancia de hacer un análisis adecuado y una propuesta de estrategias para la recuperación de la cartera vencida que genere una mejora en la liquidez de la empresa, además de que esto y fortificar el control de pagos en el departamento de cobranza que ayuda a mejorar el desempeño financiero, brindando excelencia en servicios a los clientes. Por eso la importancia de realizar un análisis adecuado y una propuesta de estrategias para la recuperación de cartera vencida que genere mejoría en la liquidez de la empresa.
The purpose of this document is to establish how the analysis of the past due portfolio affects the liquidity of the company PHARCO S.A. The problem arises in the company PHARCO SA, has several shortcomings, including arrears by customers that leads to a latent problem that affects not only short but without adequate solutions would be prolonged over time, as no policies are applied. credit and collection; It was through them that deficiencies in the company's collection process were established. Later, this information was collected on the recovery of past due loans, and then to identify the procedures, regulations and policies that should be applied for the recovery. The theoretical framework includes concepts about the referential context, the contextual framework. In the methodology used in this research was descriptive with a focus and quantitative data collection is the survey made to the workers of the company, then analyze and interpret the results in statistical tables and graphs. Therefore, the importance of making an adequate analysis and a proposal of strategies for the recovery of the past due portfolio that generates an improvement in the liquidity of the company, in addition to this and fortify the control of payments in the collection department that helps to improve financial performance, providing excellence in services to customers. That is why the importance of carrying out an adequate analysis and a proposal of strategies for the recovery of overdue portfolio that generates improvement in the liquidity of the company.
The purpose of this document is to establish how the analysis of the past due portfolio affects the liquidity of the company PHARCO S.A. The problem arises in the company PHARCO SA, has several shortcomings, including arrears by customers that leads to a latent problem that affects not only short but without adequate solutions would be prolonged over time, as no policies are applied. credit and collection; It was through them that deficiencies in the company's collection process were established. Later, this information was collected on the recovery of past due loans, and then to identify the procedures, regulations and policies that should be applied for the recovery. The theoretical framework includes concepts about the referential context, the contextual framework. In the methodology used in this research was descriptive with a focus and quantitative data collection is the survey made to the workers of the company, then analyze and interpret the results in statistical tables and graphs. Therefore, the importance of making an adequate analysis and a proposal of strategies for the recovery of the past due portfolio that generates an improvement in the liquidity of the company, in addition to this and fortify the control of payments in the collection department that helps to improve financial performance, providing excellence in services to customers. That is why the importance of carrying out an adequate analysis and a proposal of strategies for the recovery of overdue portfolio that generates improvement in the liquidity of the company.
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RECUPERACION, LIQUIDEZ, CARTERA, ESTRATEGIAS