Desarrollo de estrategia para la recuperación de cartera de Resoluc S.A.
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Fecha
2018
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
En el presente proyecto de investigación se realizó el análisis de la situación actual de la cartera vencida y cuentas por cobrar de clientes correspondiente a la empresa Resoluc S.A., dentro del proceso investigativo se evidenció falencias en el área de crédito y cobranzas: tales como la falta de procedimientos y políticas que salvaguarden el factor económico al recuperar los valores pendientes. Esta situación afecta al bienestar económico de la compañía Resoluc S.A., puesto que la falta de gestión perjudica la liquidez para solventar el giro del negocio.
La propuesta del proyecto se basa en el diseño de un plan estratégico para el departamento de crédito y cobranza, con el fin de que los valores sean recuperados oportunamente y no se generen ventas incobrables basándonos en el correcto análisis anticipado a la otorgación de crédito, a través del establecimiento de objetivos, funciones y procedimientos que carece la compañía Resoluc S.A.
In the present research Project, the analysis of the current situation of the overdue portfolio and costumer accounts receivable from costumers corresponding to the company Resoluc .S.A., failures in the area of credit and collections were evident in the investigative process such as the lack of procedures and policies that safeguard the economic factor when recovering the pending values. This situation affects the economic well-being of the company Resoluc S.A., since the lack of management damages the liquidity to solve the business turn around. The project proposal is based on the design of a strategic plan for the credit and collection department in order for the securities to be recovered in a timely manner and no collectible sales are generated based on the correct analysis in advance of the grating of credit through the establishment of objectives, functions and procedures that the company RESOLUC S.A. lacks.
In the present research Project, the analysis of the current situation of the overdue portfolio and costumer accounts receivable from costumers corresponding to the company Resoluc .S.A., failures in the area of credit and collections were evident in the investigative process such as the lack of procedures and policies that safeguard the economic factor when recovering the pending values. This situation affects the economic well-being of the company Resoluc S.A., since the lack of management damages the liquidity to solve the business turn around. The project proposal is based on the design of a strategic plan for the credit and collection department in order for the securities to be recovered in a timely manner and no collectible sales are generated based on the correct analysis in advance of the grating of credit through the establishment of objectives, functions and procedures that the company RESOLUC S.A. lacks.
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CARTERA, CUENTAS INCOBRABLES, RECUPERACIÓN DE CARTERA, LIQUIDEZ