Diseño de un plan estratégico administrativo¬ - financiero para formalizar las operaciones de un complejo turístico
Fecha
2018
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente trabajo de titulación; diseñar un plan estratégico administrativo – financiero para formalizar las operaciones de un complejo turístico, se realizó con el objetivo de elaborar una propuesta, que permita normalizar las operaciones de un negocio familiar, para generar mayor productividad, tanto administrativa como financiera. La investigación se realizó en el cantón Samborondón, donde está ubicada la empresa, este estudio se lo aplicó de manera general al complejo turístico, estudiando cada área, con el fin de señalar los problemas que incurrían en la informalidad del mismo; de acuerdo con la información obtenida, mediante las entrevistas dirigidas a los propietarios y colaboradores, junto a los métodos utilizados como bibliográficos, inductivos y algunas técnicas, como la entrevista y la observación directa, se pudo lograr obtener un diagnóstico de la situación actual del complejo, ayudando a plantear la propuesta de mejora continua dirigiéndose al éxito. Dentro de la propuesta se elaboró un direccionamiento estratégico, los respectivos manuales de funciones y procedimientos, el análisis FODA, un marketing mix y un análisis de su inversión total, con la finalidad de generar una formalidad en sus actividades y una mayor rentabilidad
This work titration; will design a strategic plan administrative - financial operations to formalize a resort, was carried out with the aim of developing a proposal that allows standardizing the operations of a family business to generate higher productivity, both administrative and financial. The research was conducted in the Samborondón canton where the company is located, this study applied it generally to the tourist complex, studying each area, in order to point out the problems incurred in the informality of it; according to information obtained through interviews aimed at owners and collaborators, along with the methods used as bibliographic, inductive and some techniques such as interview and direct observation, It could make a diagnosis of the current situation of the complex, helping to raise the proposal addressing continuous improvement to success. Within the proposed strategic steering, manual respective of functions and procedures, SWOT analysis, marketing mix and analysis of their total investment, with the aim of generating a formality in its activities and increased profitability was developed.
This work titration; will design a strategic plan administrative - financial operations to formalize a resort, was carried out with the aim of developing a proposal that allows standardizing the operations of a family business to generate higher productivity, both administrative and financial. The research was conducted in the Samborondón canton where the company is located, this study applied it generally to the tourist complex, studying each area, in order to point out the problems incurred in the informality of it; according to information obtained through interviews aimed at owners and collaborators, along with the methods used as bibliographic, inductive and some techniques such as interview and direct observation, It could make a diagnosis of the current situation of the complex, helping to raise the proposal addressing continuous improvement to success. Within the proposed strategic steering, manual respective of functions and procedures, SWOT analysis, marketing mix and analysis of their total investment, with the aim of generating a formality in its activities and increased profitability was developed.
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PLAN ESTRATÉGICO, RENTABILIDAD, PRODUCTIVIDAD, FORMALIDAD EN OPERACIONES