Diseñar un plan estratégico para mejorar la producción radial “Record Santa Elena”
No hay miniatura disponible
Fecha
2018
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
La finalidad de este proyecto de investigación es exponer el diseño de un Plan estratégico
para mejorar la producción radial “Record Santa Elena”. La empresa de radiodifusión al
informar trata de orientar con objetividad y contenido profesional, como resultados de la
elaboración del mismo apegados a la ética y normas del periodismo, procurando la
interacción de nuestros oyentes y así obtener su sensibilidad para con sus valores,
necesidades y preocupaciones.
Las conclusiones que se han obtenido son el producto de un análisis profundo de los
resultados. Sin embargo, queda bajo responsabilidad del Gerente General o representante
legal del medio, tomar la decisión correcta que permita a la empresa continuar y dar un giro
empresarial llevándola a un nivel de competitividad alta en el mercado local como nacional.
The purpose of this research project is to outline the design of a strategic plan to improve the radio production "Record Santa Elena". The broadcasting company when reporting tries to guide with objectivity and professional content, as results of the elaboration of the same attached to the ethics and norms of journalism, seeking the interaction of our listeners and thus get their sensitivity to their values, needs and concerns. The conclusions that have been obtained are the product of an in-depth analysis of the results. However, it is the responsibility of the General Manager or legal representative of the environment, to make the right decision that allows the company to continue and take a business turn taking it to a high level of competitiveness in the local market as a national.
The purpose of this research project is to outline the design of a strategic plan to improve the radio production "Record Santa Elena". The broadcasting company when reporting tries to guide with objectivity and professional content, as results of the elaboration of the same attached to the ethics and norms of journalism, seeking the interaction of our listeners and thus get their sensitivity to their values, needs and concerns. The conclusions that have been obtained are the product of an in-depth analysis of the results. However, it is the responsibility of the General Manager or legal representative of the environment, to make the right decision that allows the company to continue and take a business turn taking it to a high level of competitiveness in the local market as a national.
Descripción
Palabras clave
PLAN ESTRATÉGICO, MEJORAR, OYENTES, NECESIDADES