Proyecto de producción y venta de mobiliario fabricado en cartón
Fecha
2018
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Editor
Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente estudio tiene como objetivo analizar la viabilidad del proyecto de producción y
venta de mobiliario fabricado a base de cartón en Guayaquil, dado el efecto negativo que
ocasiona en el ecosistema la tala de árboles para la obtención de madera; es así en primera
instancia se diagnostica el problema y la necesidad de ofrecer una producto que disminuya el
impacto ambiental a un precio accesible. Posteriormente, se analiza la información necesaria
para el respectivo estudio, como los elementos para elaborar un plan de negocio, análisis
estratégico, plan de marketing y análisis financiero con el fin de implementar estas teorías en
la propuesta. La metodología aplica en el estudio de campo se hizo por medio de una
investigación exploratoria y descriptiva a través de 384 personas encuestadas en Guayaquil,
quienes manifestaron su conformidad con esta iniciativa y alta disposición de compra, ya que
es una alternativa económica en innovadora. Finalmente, se elaboró el plan de negocios
donde se detalla la forma administrativa en la que se va a desarrollar la empresa, los procesos
de producción, los diferentes modelos de mobiliarios, y los indicadores financieros que
avalan la factibilidad de la propuesta con una próspera rentabilidad para el inversor.
The objective of this study is to analyze the viability of the project for the production and sale of cardboard-made furniture in Guayaquil, given the negative effect on the ecosystem caused by the felling of trees to obtain wood; This is how, in the first instance, the problem is diagnosed and the need to offer a product that reduces the environmental impact at an affordable price. Subsequently, the information necessary for the respective study is analyzed, such as the elements to prepare a business plan, strategic analysis, marketing plan and financial analysis in order to implement these theories in the proposal. The methodology applied in the field study was done through exploratory and descriptive research through 384 people surveyed in Guayaquil, who expressed their agreement with this initiative and high purchase willingness, since it is an innovative alternative in innovation. Finally, the business plan was elaborated detailing the administrative form in which the company will be developed, the production processes, the different models of furniture, and the financial indicators that guarantee the feasibility of the proposal with a profitable profitability for the investor.
The objective of this study is to analyze the viability of the project for the production and sale of cardboard-made furniture in Guayaquil, given the negative effect on the ecosystem caused by the felling of trees to obtain wood; This is how, in the first instance, the problem is diagnosed and the need to offer a product that reduces the environmental impact at an affordable price. Subsequently, the information necessary for the respective study is analyzed, such as the elements to prepare a business plan, strategic analysis, marketing plan and financial analysis in order to implement these theories in the proposal. The methodology applied in the field study was done through exploratory and descriptive research through 384 people surveyed in Guayaquil, who expressed their agreement with this initiative and high purchase willingness, since it is an innovative alternative in innovation. Finally, the business plan was elaborated detailing the administrative form in which the company will be developed, the production processes, the different models of furniture, and the financial indicators that guarantee the feasibility of the proposal with a profitable profitability for the investor.
Descripción
Palabras clave
MATRIZ PRODUCTIVA, PLAN DE NEGOCIO, ANÁLISIS ESTRATÉGICO, PLAN DE MARKETING