Plan estratégico de marketing para incrementar ventas en el local La Casa del Forro en Manta provincia de Manabí
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Fecha
2018
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
Hoy en día el país y el Mercado deben mostrar una correcta imagen y un excelente servicio hacia los clientes ya que el sistema actual se desenvuelve de esa manera, no solo conviene el mercantilizar un producto específico a través de los medios de comunicación como lo son la radio, las redes sociales, sino también con un medio diferente que es visual, un buen forro para asiento de vehículo que refleje la calidad y acabado de trabajo dando una buena imagen a la empresa, así el cliente califique y recomiende el producto y servicio que se le dio al momento de solicitarlo, captando la atención del mercado es lo que fija el marketing en la actualidad.
Además, La Casa del Forro tiene un nicho de mercado muy significativo en la ciudad de Manta, que es el de vender tableros para carros con una variedad de estilos al gusto del cliente, de esta manera aprovechar el mercado al cual los clientes locales han sido atraídos. De esta manera, los dueños de este negocio determinaron que al exponer este plan y aplicarlo, se ha podido establecer estrategias a corto y largo plazo con el objetivo esperado de incrementar sus ventas.
Nowadays the country and the Market must show a correct image and an excellent service to the clients since the current system is developed in that way, not only it is convenient to commercialize a specific product through the media, such as the radio, social networks, but also with a different medium that is visual, a good lining for vehicle seat that reflects the quality and finish of work giving a good image to the company, so the client qualifies and recommends the product and service that It was given at the moment of requesting it, capturing the attention of the market is what sets the marketing at present. In addition, La Casa del Forro has a very significant niche market in the city of Manta, which is to sell boards for cars with a variety of styles to suit the client, thus taking advantage of the market to which local customers have been attracted. In this way, the owners of this business determined that by exposing this plan and applying it, it has been possible to establish short and long-term strategies with the expected objective of increasing their sales.
Nowadays the country and the Market must show a correct image and an excellent service to the clients since the current system is developed in that way, not only it is convenient to commercialize a specific product through the media, such as the radio, social networks, but also with a different medium that is visual, a good lining for vehicle seat that reflects the quality and finish of work giving a good image to the company, so the client qualifies and recommends the product and service that It was given at the moment of requesting it, capturing the attention of the market is what sets the marketing at present. In addition, La Casa del Forro has a very significant niche market in the city of Manta, which is to sell boards for cars with a variety of styles to suit the client, thus taking advantage of the market to which local customers have been attracted. In this way, the owners of this business determined that by exposing this plan and applying it, it has been possible to establish short and long-term strategies with the expected objective of increasing their sales.
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TAPICERÍA AUTOMOTRIZ, VENTAS, PLAN ESTRATÉGICO, MARKETING