Análisis del mercado de sombreros de paja toquilla en la ciudad de Guayaquil
Fecha
2019
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El desarrollo y la actividad del sector artesanal es de suma importancia para el Ecuador debido a que es uno de los principales aportantes al crecimiento de la economía del país y es de vital importancia incentivar el uso de estos productos, generando así un incremento en el requerimiento de los productos artesanales nacionales y fortalecer el desarrollo constante de este mercado. En décadas pasadas en varios sectores del país el uso del sombrero de paja toquilla era de manera constante debido a su cultura, tradición e idiosincrasia, pero tras la evolución y la transformación de nuevas tendencias para las ciudades ecuatorianas y la falta de publicidad o de algún tipo de estímulo para el uso del producto, el uso del mismo fue declinando provocando a los oferentes depender más de las exportaciones. En la actualidad debido a la poca demanda que existe en el país referente al producto de sombreros de paja toquilla la producción de este producto es limitada para evitar el estoqueo, los artesanos en su mayoría se dedican a la comercialización de otros productos manufactureros para procurar que los flujos de sus ingresos no sean superados por sus egresos y así evitar pérdidas por la poca salida que mantiene el producto de sombrero de paja toquilla en el mercado local. Finalmente, en el trayecto de este trabajo de investigación se analizará cada punto mencionado con la finalidad de que todos los objetivos definidos sean cumplidos y así rediseñar propuestas acorde a la realidad de este mercado, para fortalecer la industria interna ante la competencia extranjera que se dedican a la elaboración de productos similares y así contribuir con la mejora de la matriz productiva nacional, para el año 2017.
The development and activity of the artisanal sector is very important for Ecuador because it's one of the main contributors to the growth of the country's economy and it is of vital importance to encourage the use of these products, the reason for this is because it will generate an increase in the requirement of national handicrafts and strengthen the constant development of this market. In past decades in various sectors of the country, the use of straw hat was constant due to its culture, tradition and idiosyncrasy, but after the evolution and transformation of new trends for Ecuadorian cities and the lack of advertising or any type of stimulus for the use of the product, the use of it was declining, causing the suppliers to depend more on exports. Currently, due to the little demand that exists in the country regarding the product of toquilla straw hats, the production of this product is limited to avoid stagnation, the artisans mostly dedicate themselves to the commercialization of other manufacturing products to ensure that the flows of their income are not exceeded by their expenditures and thus avoid losses due to the little output that the toquilla straw hat product keeps in the local market. Finally, in the course of this research work will analyze each point mentioned in order that all defined objectives are met and therefor redesign proposals according to the reality of this market, to strengthen the internal industry to foreign competition that are engaged to the elaboration of similar products and therefor contribute to the improvement of the national productive matrix, for the year 2017.
The development and activity of the artisanal sector is very important for Ecuador because it's one of the main contributors to the growth of the country's economy and it is of vital importance to encourage the use of these products, the reason for this is because it will generate an increase in the requirement of national handicrafts and strengthen the constant development of this market. In past decades in various sectors of the country, the use of straw hat was constant due to its culture, tradition and idiosyncrasy, but after the evolution and transformation of new trends for Ecuadorian cities and the lack of advertising or any type of stimulus for the use of the product, the use of it was declining, causing the suppliers to depend more on exports. Currently, due to the little demand that exists in the country regarding the product of toquilla straw hats, the production of this product is limited to avoid stagnation, the artisans mostly dedicate themselves to the commercialization of other manufacturing products to ensure that the flows of their income are not exceeded by their expenditures and thus avoid losses due to the little output that the toquilla straw hat product keeps in the local market. Finally, in the course of this research work will analyze each point mentioned in order that all defined objectives are met and therefor redesign proposals according to the reality of this market, to strengthen the internal industry to foreign competition that are engaged to the elaboration of similar products and therefor contribute to the improvement of the national productive matrix, for the year 2017.
Descripción
Palabras clave
SOMBREROS DE PAJA TOQUILLA, EMPRENDIMIENTO DE PRODUCCIÓN, COMPETITIVIDAD, DESARROLLO EMPRESARIAL