Modelo de negocios para una guardería en la Universidad de Guayaquil. Año 2019
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2019
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente trabajo titulado Estrategia funcional en el área administrativa de la iglesia La Roca, de la ciudad de Guayaquil; tiene como objetivo general diseñar un modelo estratégico gerencial en la administración de dicha entidad. La iglesia cristiana La Roca del Ecuador es una institución sin fines de lucro que lleva más de 25 años de fundación. Por su trayectoria de aporte y servicio a la comunidad ha sido considerada como una de las instituciones emblemáticas en su medio. El propósito de esta institución es aportar en las áreas de salud emocional y espiritual, proveyendo de conocimientos cristianos a los habitantes de su zona de influencia, a través de sus feligreses. Durante el transcurso de sus actividades comunitarias se ha evidenciado que la ausencia de segregación de funciones y responsabilidades, ha repercutido en la administración de la iglesia. El diseño de la investigación es de campo, con enfoque cualitativo, donde se ejecutó técnicas como la entrevista y encuesta, recogiendo información de fuente primaria que permitió comprobar el problema de estudio. A través del diseño de la propuesta ubicado en el capítulo cuatro se pretende dar una solución a las debilidades administrativas por medio de la segregación de funciones y responsabilidades de cada individuo que conforma la iglesia.
The present in the city of Guayaquil has the general objective to design a strategic management model in the administration of church activities. The Christian church The Rock of Ecuador is a non-profit institution that has been in existence for more than 25 years. Due to his trajectory of contribution and service to the community, he has been considered as one of the emblematic institutions in his environment. The purpose of this institution is to contribute to the areas of health and nutrition that they provide through their parishioners. During the course of their community activities it has been found that the absence of segregation of functions and responsibilities, which had an impact on the administration of the church. The design of the research consisted of qualitative, where it was executed as the interview and the survey. Through the design of the proposal is found in chapter four refers to a solution for administrative functions through the segregation of functions and responsibilities of each individual that makes up this area.
The present in the city of Guayaquil has the general objective to design a strategic management model in the administration of church activities. The Christian church The Rock of Ecuador is a non-profit institution that has been in existence for more than 25 years. Due to his trajectory of contribution and service to the community, he has been considered as one of the emblematic institutions in his environment. The purpose of this institution is to contribute to the areas of health and nutrition that they provide through their parishioners. During the course of their community activities it has been found that the absence of segregation of functions and responsibilities, which had an impact on the administration of the church. The design of the research consisted of qualitative, where it was executed as the interview and the survey. Through the design of the proposal is found in chapter four refers to a solution for administrative functions through the segregation of functions and responsibilities of each individual that makes up this area.
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GUARDERÍA, MARKETING, EDUCACIÓN, INNOVACIÓN Y SERVICIO