Análisis de la baja recaudación de la cartera en los sectores urbanos de la Ciudad de Guayaquil: Caso la Gangar R.C.A. S.A.
Fecha
2016
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Editor
Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El dinero electrónico en la actualidad es una herramienta que se ha transformado en algo de gran importancia ya que las personas no tienen que andar con el dinero en sus carteras o bolsillo, corriendo el peligro de que puedan ser víctimas de robo, es por esto que en el presente proyecto las autoras intentan buscar una solución al problema que actualmente presenta la empresa La Ganga, puesto que al enviar a sus representantes a efectuar el cobro por el articulo vendido, estos en la mayoría de ocasiones han sido despojados de sus bienes y con ello el valor que han recaudado en el día. Para ello se pretende investigar el origen del problema, el lugar donde se origina y en que entorno se desenvuelve, para dar paso a los objetivos, los mismos que servirán de guía para el desarrollo del actual proceso de investigación, conformándose por el objetivo general, este determinará el que se va a hacer en el progreso de la investigación, mientras que los objetivos específicos establecerán el cómo se va a efectuar el proceso, además se realizará el diseño metodológico en donde estará conformado por el enfoque, diseño, alcance y tipo de investigación a ejecutar, también se investigará la población o universo a encuestar con su respectivo cálculo de la muestra. Una vez determinado el problema, se procederá a la exploración de libros y teorías que fundamenten el proceso de la tesis y así pueda existir una mejor comprensión de la misma, posteriormente se continuará con el análisis de resultados después que se haya efectuado la investigación de mercado llegando a la interpretación, dando paso a las posibles estrategias, culminando con la solución a la problemática que en este caso es la propuesta, ya que en esta sección es donde se van a determinar las estrategias que darán solución al problema presentado para culminar con las conclusiones y recomendaciones.
Electronic money is now a tool that has become something of great importance because people do not have to walk around with the money in their wallets or pocket, running the risk that they may be victims of theft, it is why in this project the authors try to find a solution to the problem that now presents the company La Ganga, since sending their representatives to make the payment for the item sold, these in most cases have been stripped of their property and this has raised the value that day. To do so is to investigate the source of the problem, the place where it originates and in that environment evolves, to give way to the objectives, the same that will guide the development of the ongoing investigation, conforming by the overall objective, this will determine which will be done in the progress of the investigation, while the specific objectives set on how it will carry out the process, and the methodological design where it will consist of the approach, design, scope and type will be made research to be performed, the population or universe will also investigate their respective survey sample calculation. Once you've determined the problem, proceed to the exploration of books and theories to underpin the process of thesis and so can be a better understanding of it, then it will continue with the analysis of results after they have completed market research reaching interpretation, leading to possible strategies, culminating with the solution to the problem in this case is the proposal, because in this section is where you will determine the strategies that will solve the problem presented to culminate with conclusions and recommendations.
Electronic money is now a tool that has become something of great importance because people do not have to walk around with the money in their wallets or pocket, running the risk that they may be victims of theft, it is why in this project the authors try to find a solution to the problem that now presents the company La Ganga, since sending their representatives to make the payment for the item sold, these in most cases have been stripped of their property and this has raised the value that day. To do so is to investigate the source of the problem, the place where it originates and in that environment evolves, to give way to the objectives, the same that will guide the development of the ongoing investigation, conforming by the overall objective, this will determine which will be done in the progress of the investigation, while the specific objectives set on how it will carry out the process, and the methodological design where it will consist of the approach, design, scope and type will be made research to be performed, the population or universe will also investigate their respective survey sample calculation. Once you've determined the problem, proceed to the exploration of books and theories to underpin the process of thesis and so can be a better understanding of it, then it will continue with the analysis of results after they have completed market research reaching interpretation, leading to possible strategies, culminating with the solution to the problem in this case is the proposal, because in this section is where you will determine the strategies that will solve the problem presented to culminate with conclusions and recommendations.
Descripción
Palabras clave
EMPRESA, CARTERA, MOROSIDAD, CUENTAS