Análisis de nivel de aceptación de la creación de una póliza de salud, para mascotas en la Ciudad de Guayaquil
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Fecha
2016
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
Las autoras del presente proyecto consideran que existe un nicho de sustancial importancia que no ha sido correctamente atendido, generando una significativa demanda insatisfecha, es por esto que nace la necesidad de formular la presente propuesta para de esta manera medir el nivel de aceptación de la creación de una “Póliza de salud para mascotas”, que provea tranquilidad a sus dueños en casos de emergencia o por prevención se construye el objetivo de establecer las características que debe cumplir el estudio situacional de una Póliza de salud para mascotas en la ciudad de Guayaquil. Mediante una investigación de campo se confirma que existen necesidades insatisfechas en la población de la ciudad de Guayaquil con respecto a la salud de las mascotas y que estaría dispuestos a adoptar un sistema de aseguramiento y designar presupuesto mensual para cubrir estas necesidades, que el nivel de aceptación de una póliza de salud para sus mascotas en la ciudad de Guayaquil es favorable. La factibilidad de la propuesta planteada se sustenta además en el nivel de aceptación que tuvo el personal encuestado en la ciudad de Guayaquil manifestando la aprobación de este tipo de iniciativas y proporcionando información que contribuye a la estructuración de los posibles planes de aseguramiento que se contemplaría en la póliza para las mascotas.
The authors of this project believe there is a niche of substantial importance that has not been properly cared for, generating a significant unmet demand, which is why the need arises to make this proposal to thereby measure the level of acceptance of creation a "Policy pet health" which provide tranquility to their owners in cases of emergency or for prevention in order to establish the characteristics that must meet the situational study of a Policy pet health in the city of Guayaquil is built. Through field research confirms that there are unmet needs in the population of the city of Guayaquil regarding the health of pets and would be willing to adopt a system of insurance and designate monthly budget to meet these needs, the level of Acceptance of a health policy for your pets in the city of Guayaquil is favorable. The feasibility of the proposed proposal is also based on the level of acceptance that had the staff surveyed in the city of Guayaquil expressing approval of such initiatives and providing information that contributes to the structuring of possible insurance plans that would be envisaged in The policy for pets.
The authors of this project believe there is a niche of substantial importance that has not been properly cared for, generating a significant unmet demand, which is why the need arises to make this proposal to thereby measure the level of acceptance of creation a "Policy pet health" which provide tranquility to their owners in cases of emergency or for prevention in order to establish the characteristics that must meet the situational study of a Policy pet health in the city of Guayaquil is built. Through field research confirms that there are unmet needs in the population of the city of Guayaquil regarding the health of pets and would be willing to adopt a system of insurance and designate monthly budget to meet these needs, the level of Acceptance of a health policy for your pets in the city of Guayaquil is favorable. The feasibility of the proposed proposal is also based on the level of acceptance that had the staff surveyed in the city of Guayaquil expressing approval of such initiatives and providing information that contributes to the structuring of possible insurance plans that would be envisaged in The policy for pets.
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Palabras clave
MASCOTAS, PÓLIZA, SALUD