Estudio de factibilidad para la elaboración y comercialización de jabones artesanales en la Ciudad de Guayaquil
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Fecha
2016
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
Por muchos años el mercado se ha encontrado saturado de jabones industriales, las fábricas dedicadas a esta actividad poco se preocupan por el impacto que ocasionan al medio ambiente y de la reacción que causa el producto al entrar en contacto con la piel, ya que algunas personas son sensibles a diversos componentes por lo que en ciertos casos provocan irritación, resequedad, y otros tipos de afectaciones. Con el fin de no causar daño alguno a la piel de las personas debido al uso de ingredientes ofensivos, el presente proyecto pretende implementar una microempresa de jabonería artesanal, caracterizada por hacer el trabajo manualmente y con equipos menos complejos, siempre con el propósito de brindar un producto de calidad.
Este proyecto tiene como Objetivo General determinar qué tan factible resulta implementar una microempresa dedicada a la elaboración y comercialización de jabones artesanales en la ciudad de Guayaquil. Por lo tanto, para responder a este objetivo se efectuará una investigación de mercado y se determinará la viabilidad del negocio mediante las proyecciones financieras realizadas. Durante el desarrollo del proyecto se analizará la participación de la competencia dedicada a este tipo de actividad y se desarrollará el estudio técnico pertinente para evaluar los procesos involucrados en todo el desarrollo.
For many years the market has been saturated by industrial soaps the factories dedicated to this activity little concern for the impact caused to the environment and the reaction that causes the product to come into contact with the skin, as some people are sensitive to various components, that in some cases can cause irritation, dryness, and other affectations. For the purpose of don’t cause any harm to the skin of people due to use offensive ingredients, this project aims to implement a small business handmade soap, characterized by, do the job manually and less complex equipment, always aiming to provide a quality product. This project has the general objective to determine how feasible it is to implement a small business dedicated to the production and marketing of handmade soaps in the city of Guayaquil. Therefore, to answer to this aim a market research will be effected and the viability of the business will be determined by the financial projections. During the development of the project there will be analyzed the participation of the competition dedicated to this type of activity and there will develop the pertinent technical study to evaluate the processes involved in the whole development.
For many years the market has been saturated by industrial soaps the factories dedicated to this activity little concern for the impact caused to the environment and the reaction that causes the product to come into contact with the skin, as some people are sensitive to various components, that in some cases can cause irritation, dryness, and other affectations. For the purpose of don’t cause any harm to the skin of people due to use offensive ingredients, this project aims to implement a small business handmade soap, characterized by, do the job manually and less complex equipment, always aiming to provide a quality product. This project has the general objective to determine how feasible it is to implement a small business dedicated to the production and marketing of handmade soaps in the city of Guayaquil. Therefore, to answer to this aim a market research will be effected and the viability of the business will be determined by the financial projections. During the development of the project there will be analyzed the participation of the competition dedicated to this type of activity and there will develop the pertinent technical study to evaluate the processes involved in the whole development.
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EMPRENDIMIENTO E INNOVACIÓN, PRODUCCIÓN COMPETITIVIDAD Y DESARROLLO EMPRESARIAL