Plan de negocios para la comercialización en la Ciudad de Guayaquil de mermelada de cacao elaborada por la Asociación Apovinces de la provincia de los Ríos
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Fecha
2016
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente plan de negocio se trata de una mermelada de cacao que es elaborada por la asociación APOVINCES de la provincia de los Ríos, para ello fue necesario realizar un estudio de mercado donde se pudo conocer la situación actual y su competencia. Se realizaron encuestas a 384 personas del sector norte, sur y centro de la ciudad de Guayaquil, que es el lugar donde se va a realizar la comercialización. Se desarrolló un plan de mercadeo donde se pudo establecer las diferentes estrategias de precio, ventas y distribución. Se estableció un estudio técnico donde se determinó los requerimientos de la materia prima, mano de obra y aspectos legales para llevar a cabo la comercialización. Al momento de obtener los resultados finales del proyecto se hará análisis financiero para evidenciar la factibilidad del plan de negocio, el cual va a generar rentabilidad, fuentes de trabajos y a su vez contribuye con el desarrollo de la matriz productiva.
The present business plan is a cocoa jam that is elaborated by APOVINCES association of the province of the Rivers, for it was necessary to carry out a market study where it was possible to know the current situation and its competence. Surveys were conducted on 384 people from the north, south and center of the city of Guayaquil, which is the place where the commercialization will take place. A marketing plan was developed where different price, sales and distribution strategies could be established. A technical study was established where the requirements of the raw material, labor and legal aspects to carry out the commercialization were determined. At the time of obtaining the results of the project will be made financial analysis to evidence the feasibility of the business plan, which will generate profitability, sources of work and in turn contributes to the development of the productive matrix.
The present business plan is a cocoa jam that is elaborated by APOVINCES association of the province of the Rivers, for it was necessary to carry out a market study where it was possible to know the current situation and its competence. Surveys were conducted on 384 people from the north, south and center of the city of Guayaquil, which is the place where the commercialization will take place. A marketing plan was developed where different price, sales and distribution strategies could be established. A technical study was established where the requirements of the raw material, labor and legal aspects to carry out the commercialization were determined. At the time of obtaining the results of the project will be made financial analysis to evidence the feasibility of the business plan, which will generate profitability, sources of work and in turn contributes to the development of the productive matrix.
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ASOCIACIÓN, PLAN DE NEGOCIOS, RENTABILIDAD