Análisis de la administración pública: impacto las salvaguardia en el mercado de lllanata: caso Antonio Pino Ycaza
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2016
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Universidad de Guayaquil Facultad de Ciencias Administrativas
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El desarrollo de este trabajo investigativo se basa en el análisis perspicaz de la aplicación de la salvaguardia en el sector de llantas y su impacto posterior a la vigencia, el sector de llantas nacional se torna amenazado ante la inundación de dichos productos proveniente del exterior, ante este hecho se abrió legalmente la Resolución 011 en el mes de marzo del año 2015, aplicando sobre tasas arancelarias a la entrada de llantas al exterior, con el objetivo de proteger la industria nacional. Sin embargo, el sector de llantas en el Ecuador, es una de las actividades que aún falta explotarla, la mano de obra se encarece y los costos de producción son elevados, es por eso que las llantas nacionales pierden competitividad frente al producto internacional. La aplicación de la medida de salvaguardia es ejecutada bajo tres parámetros que atacaban la estabilidad macroeconómica que son: la devaluación de la moneda de los países vecinos, la apreciación del dólar estadounidense y el constante derrumbe de los precios del petróleo en el mercado internacional. Estos factores sirvieron para que en el Ecuador se aplique la salvaguardia con el fin de estabilizar el mercado, como medida de comercio exterior. Luego de realizar el análisis FODA, se concluyó con las diversas estrategias creadas en la empresa Antonio Pino Ycaza como caso de estudio a tratar, concluyendo así que la propuesta a implementar es viable en todos sus aspectos, las variables inmersas en el estudio ayudan a mejorar las condiciones del sector nacional.
The development of this research work is based on insightful analysis of the application of the safeguard in the tire industry and its subsequent impact on the validity, the national tire industry becomes threatened to flood these products from abroad, to this fact legally opened Resolution 011 in March 2015, applying tariff rates on the entry of foreign tires, in order to protect domestic industry. However, the sector of tires in Ecuador, is one of the activities that lack even exploit, because the installed capacity of producing business capacity does not respond to the domestic demand of the product, weakening the production thereof, labor it is expensive and production costs are high, that is why the national tires lose competitiveness against international product. The application of the safeguard measure is implemented under three parameters attacking macroeconomic stability are: the devaluation of the currencies of neighboring countries, the appreciation of the US dollar and the continuing collapse of oil prices in the international market. These factors served to Ecuador in the safeguard applied in order to stabilize the market, such as foreign trade. After making the SWOT analysis, it was concluded with the various strategies developed in the company Antonio PinoYcaza as a case study to treat, concluding that the proposal to implement feasible in all respects, the embedded variables in the study help to improve the conditions of the domestic sector.
The development of this research work is based on insightful analysis of the application of the safeguard in the tire industry and its subsequent impact on the validity, the national tire industry becomes threatened to flood these products from abroad, to this fact legally opened Resolution 011 in March 2015, applying tariff rates on the entry of foreign tires, in order to protect domestic industry. However, the sector of tires in Ecuador, is one of the activities that lack even exploit, because the installed capacity of producing business capacity does not respond to the domestic demand of the product, weakening the production thereof, labor it is expensive and production costs are high, that is why the national tires lose competitiveness against international product. The application of the safeguard measure is implemented under three parameters attacking macroeconomic stability are: the devaluation of the currencies of neighboring countries, the appreciation of the US dollar and the continuing collapse of oil prices in the international market. These factors served to Ecuador in the safeguard applied in order to stabilize the market, such as foreign trade. After making the SWOT analysis, it was concluded with the various strategies developed in the company Antonio PinoYcaza as a case study to treat, concluding that the proposal to implement feasible in all respects, the embedded variables in the study help to improve the conditions of the domestic sector.
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POLÍTICA PÚBLICA, BALANZA DE PESO, SALVAGUARDIA