Análisis de marketing Ecológico para fomentar la cultura ambiental de los habitantes de la parroquia Anconcito de la provincia de Snata Elena.
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Fecha
2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El desarrollo del presente estudio está enfocado a las estrategias del marketing ecológico y medio ambiente para hacer conciencia de cultura ambiental en la parroquia Anconcito Cantón Salinas, Provincia Santa Elena. Se realizó un marco teórico con el objetivo de facilitar el conocimiento desde el punto de vista referencial, sirviendo de guía al desarrollo del estudio. La metodología usada para verificar la información y recolección de datos secundarios fue la entrevista a profundidad y encuestas obteniendo resultados importantes para su posterior análisis con el fin de tener una idea clara de la situación actual, problemas y necesidades que se presentan y a su vez con los resultados obtenidos elaborar y aplicar estrategias con el propósito de restaurar la cultura ambiental y fomentar el turismo en la parroquia.
The development of the present study is focused on the strategies of the ecological marketing and environment to do conscience of environmental culture in the parish Anconcito canton Salinas, Province Santa Elena. A theoretical frame was realized by the aim to facilitate the knowledge from the referential point of view, using as guide to the development of the study. The methodology used to check the information and compilation of secondary information was the interview to depth and surveys obtaining important results for his later analysis in order to have a clear idea of the current situation, problems and needs that they present and in turn with the obtained results to elaborate and to apply strategies with the intention of restoring the environmental culture and of promoting the tourism in the parish..
The development of the present study is focused on the strategies of the ecological marketing and environment to do conscience of environmental culture in the parish Anconcito canton Salinas, Province Santa Elena. A theoretical frame was realized by the aim to facilitate the knowledge from the referential point of view, using as guide to the development of the study. The methodology used to check the information and compilation of secondary information was the interview to depth and surveys obtaining important results for his later analysis in order to have a clear idea of the current situation, problems and needs that they present and in turn with the obtained results to elaborate and to apply strategies with the intention of restoring the environmental culture and of promoting the tourism in the parish..
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MARKETING ECOLÓGICO, CULTURA AMBIENTAL, CONCIENCIA ECOLÓGICA, CONCIENCIAR