Creación de una agencia de marketing digital para pymes, ubicada en la Ciudad de Milagro
No hay miniatura disponible
Fecha
2017
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El plan de negocios que se presenta a continuación comprende la Creación de la
empresa “Hemisferio Creativo” Agencia de Marketing Digital (AMD), la cual ofrecerá
servicios de marketing digital utilizando herramientas tecnológicas de fácil uso y de libre
acceso, enfocada a las necesidad de las PYMES de la ciudad de Milagro en la provincia del
Guayas.
“Hemisferio Creativo” (AMD) se encargará de la creación de servicios que demanden
los nuestros clientes a base de herramientas digitales, cuya misión es satisfacer las necesidades
de todos sus clientes ofreciendo creatividad, compromiso además de comprometerse con sus
colaboradores para así obtener mayores resultados en la relación entre las PYMES y sus
clientes. Uno de los factores macroeconómicos que favorecen al negocio es el crecimiento de
la industria de la Publicidad a nivel digital. Entre los factores microeconómicos encontramos
que actualmente hay nuevas tecnologías digitales las cuales están siendo demandas por las
PYMES por costos y el alcance de las mismas.
El estudio de mercado realizado al grupo objetivo establecido a través de las encuestas,
entrevistas a expertos, comprobó un panorama positivo y la aceptación de los servicios de la
empresa “Hemisferio Creativo” (AMD).
La inversión total es de USD 19.920,00 lo cual incluye activo corriente, activos fijos y
activos intangibles. Esta inversión está financiada con un apalancamiento del 70% y 30% de
capital propio. El análisis financiero presentado dentro de este modelo de negocio nos permite
observar que es económicamente viable la Creación de una Agencia de Marketing digital en la
ciudad de milagro.
The business plan presented below includes the creation of the company “Hemisferio Creativo” Digital Marketing Agency (AMD), which will offer digital marketing services using easy-touse technological tools and free access, focused on the needs of The PYMES of the city of Milagro in the province of Guayas. “Hemisferio Creativo” (AMD) will be responsible for the creation of services that our customers demand based on digital tools, whose mission is to satisfy the needs of all its clients offering creativity, commitment and commitment with its collaborators to obtain greater results In the relationship between SMEs and their clients. One of the macroeconomic factors favoring the business is the growth of the advertising industry at the digital level. Among the microeconomic factors we find that there are currently new digital technologies which are being demanded by PYMES for costs and the scope of them. The market study conducted to the target group established through the surveys, interviews with experts, verified a positive outlook and acceptance of the services of the company “Hemisferio Creativo” (AMD). The total investment is USD 19,920.00 which includes current assets, fixed assets and intangible assets. This investment is financed with a leverage of 70% and 30% equity. The financial analysis presented within this business model allows us to observe that it is economically viable to create a Digital Marketing Agency in the city of Milagro.
The business plan presented below includes the creation of the company “Hemisferio Creativo” Digital Marketing Agency (AMD), which will offer digital marketing services using easy-touse technological tools and free access, focused on the needs of The PYMES of the city of Milagro in the province of Guayas. “Hemisferio Creativo” (AMD) will be responsible for the creation of services that our customers demand based on digital tools, whose mission is to satisfy the needs of all its clients offering creativity, commitment and commitment with its collaborators to obtain greater results In the relationship between SMEs and their clients. One of the macroeconomic factors favoring the business is the growth of the advertising industry at the digital level. Among the microeconomic factors we find that there are currently new digital technologies which are being demanded by PYMES for costs and the scope of them. The market study conducted to the target group established through the surveys, interviews with experts, verified a positive outlook and acceptance of the services of the company “Hemisferio Creativo” (AMD). The total investment is USD 19,920.00 which includes current assets, fixed assets and intangible assets. This investment is financed with a leverage of 70% and 30% equity. The financial analysis presented within this business model allows us to observe that it is economically viable to create a Digital Marketing Agency in the city of Milagro.
Descripción
Palabras clave
PLAN DE NEGOCIOS, MARKETING DIGITAL, AGENCIA MARKETING