Relación entre las competencias esenciales y la orientación al mercado de las microempresas de frutas no tradicionales
Fecha
2019
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
En este trabajo de investigación se estudiaran, analizaran las competencias de los microempresarios de la zona 5 provincia de Santa Elena con el propósito de obtener un diagnóstico de las situaciones actuales que viven las micros, pequeñas y medianas empresas mediante este análisis nos permitirá conocer las competencias que aplican hoy en día estos microempresarios de frutas no tradicionales así mismo poder identificar cuáles serán las que más se ajustan a este grupo de personas para mejor su desarrollo productivo y sostenibilidad y este a su vez brinde una gran aportación al crecimiento socioeconómico.. Estos microempresarios buscan en la actualidad ser una de las principales fuentes de empleo sobre todo generar ingresos a la economía del país ya que generalmente estos desconocen de sus competencias sobre todo su aplicación, los beneficios que pueden obtener si aplicaran las adecuadas competencias, estableciendo los problemas o situaciones críticas que inciden en la problemática. Conocer las habilidades y capacidades de la persona emprendedora permitiría una correcta dirección de las actividades a realizar de manera organizada y planificada. Para la realización de este trabajo de investigación utilizaremos la metodología de investigación descriptiva, cualitativa, cuantitativa e investigación de campo aplicados en los métodos empírico y logístico.
In this research we are going to study and analyze the competition of microentrepreneurs in zone 5 province of Santa Elena with the purpose of getting a diagnose in the current situation that the micro, small, and medium companies are experimenting, through this analysis, it would allow us to know the competition that these micro-entrepreneurs of nontraditional fruits applied nowadays. At the same time let us identify which ones are the most suitable to this group of people so they can develop a better production and sustainability. Also, it can bring a great contribution to socio-economic growth. These micro-entrepreneurs are currently looking to become one of the most important employment sources, above all, increasing the economy’s income of the country because generally, they are unaware of their competition especially its application. The benefits that they can get will apply the appropriate competition, identifying the main causes and consequences that influence the issue. By knowing the abilities and capabilities of the entrepreneur, it will allow us to take a better direction to develop the activities in an organized way. For the development of this project we are going to use the descriptive research methodology applied in empirical and logistic methods.
In this research we are going to study and analyze the competition of microentrepreneurs in zone 5 province of Santa Elena with the purpose of getting a diagnose in the current situation that the micro, small, and medium companies are experimenting, through this analysis, it would allow us to know the competition that these micro-entrepreneurs of nontraditional fruits applied nowadays. At the same time let us identify which ones are the most suitable to this group of people so they can develop a better production and sustainability. Also, it can bring a great contribution to socio-economic growth. These micro-entrepreneurs are currently looking to become one of the most important employment sources, above all, increasing the economy’s income of the country because generally, they are unaware of their competition especially its application. The benefits that they can get will apply the appropriate competition, identifying the main causes and consequences that influence the issue. By knowing the abilities and capabilities of the entrepreneur, it will allow us to take a better direction to develop the activities in an organized way. For the development of this project we are going to use the descriptive research methodology applied in empirical and logistic methods.
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Palabras clave
MICROEMPRESAS, COMPETENCIAS, PRODUCCION, INTERMEDIARIOS