Plan de negocios para la producción y comercialización de la Avena-Coconut en la ciudad de Guayaquil
Fecha
2019
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
En nuestro país Ecuador la mayor parte de las empresas que recién inician sus actividades deben tener un plan de negocios bien estructurado y definido seguido de los reglamentos por la ley, y lo principal tener fines de lucro, sin embargo, muchas de las empresas fracasan por no contar con buenas asesorías legales, tributarias, financieras y RRHH que permiten el crecimiento de la empresa. El principal objetivo de nuestro estudio es la creación de una empresa de producción y comercialización Avena Coconut en la ciudad de Guayaquil dado el caso que es una empresa nueva en el mercado no deseemos cometer errores de las demás empresas que han fracasado, la “Avena Coconut” es un producto alimenticio muy usado y cotizado por los mayoristas y minoritas dando el caso que los guayaquileños compran desayunos preparados como Toni, etc. Pueden optar por nuestra bebida hecha desde casa, donde le aportara para un desayuno equilibrado para todas las edades.
In our country Ecuador most of the companies that just start their activities must have a well-structured and defined business plan followed by the regulations by law, and the main purpose is to profit, however, many of the companies fail for not have good legal, tax, financial and HR consulting that allow the growth of the company. The main objective of our study is the creation of an oat coconut production and marketing company in the city of Guayaquil, given that it is a new company in the market, we do not want to make mistakes of the other companies that have failed, the oats is a food product widely used and quoted by wholesalers and minorities giving the case that Guayaquileños buy breakfasts prepared as Toni, etc. You can choose our drink made from home, where it will provide a balanced breakfast for all ages.
In our country Ecuador most of the companies that just start their activities must have a well-structured and defined business plan followed by the regulations by law, and the main purpose is to profit, however, many of the companies fail for not have good legal, tax, financial and HR consulting that allow the growth of the company. The main objective of our study is the creation of an oat coconut production and marketing company in the city of Guayaquil, given that it is a new company in the market, we do not want to make mistakes of the other companies that have failed, the oats is a food product widely used and quoted by wholesalers and minorities giving the case that Guayaquileños buy breakfasts prepared as Toni, etc. You can choose our drink made from home, where it will provide a balanced breakfast for all ages.
Descripción
Palabras clave
ESTUDIO DE MERCADO, PLAN DE NEGOCIOS, FINANCIACIÓN