Plan de negocio de una empresa productora y exportadora de jugo de carambola endulzado con Stevia a Paris, Francia
Fecha
2019
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente Plan de Negocios plantea la creación de una empresa exportadora de jugo de carambola hacia Paris, Francia. Con el fin de expandir el mercado de negocios que tiene Ecuador. El trabajo busca demostrar la viabilidad que tiene la creación de esta empresa, a través, de cuatro estudios. El primero un estudio de mercado en el que se analizó las características de los consumidores franceses, su cultura, su poder adquisitivo, sus tendencias de consumo de bebidas a base de frutas exóticas, y la aceptación del producto. Segundo se realizó un estudio técnico que demuestra de acuerdo a la demanda del producto, las capacidades de producción que debe llevar a cabo la empresa, para poder satisfacer a los consumidores parisinos, sin que la empresa incurra en sobreproducción. Luego se realizó un estudio legal, que analiza las normativas que son necesarias para llevar el producto al mercado meta, el acuerdo existente entre estos países y la manera de aprovechar estas normativas para incrementar el comercio entre ambas naciones. Por último, se realizó un estudio financiero para medir la capacidad de la empresa para ser sustentable y rentable en el tiempo; analizar el total de la inversión y la forma de financiamiento, ya sea tanto interna como externa y regular las normativas financieras que debe llevar a cabo la empresa.
Business plan present in the creation of a company exporting carambola juice to Paris, France. In order to expand the business market that Ecuador has. The work seeks to demonstrate the viability of the creation of this company, through four studies. The first market study in which the characteristics of consumers, their culture, their purchasing power, their tendencies of consumption of beverages and a base of exotic fruits, and the acceptance of the product are analyzed. Second place in a technical study that demonstrates an agreement on the demand of the product, the capacities of the production that the company must carry out, in order to satisfy the Parisian consumers, without the company incurring in overproduction. Then a legal study was carried out, the normative norms that were carried out were analyzed. Finally, a financial study was carried out to measure the capacity of the company to be sustainable and profitable over time; Analyze the total investment and the form of financing.
Business plan present in the creation of a company exporting carambola juice to Paris, France. In order to expand the business market that Ecuador has. The work seeks to demonstrate the viability of the creation of this company, through four studies. The first market study in which the characteristics of consumers, their culture, their purchasing power, their tendencies of consumption of beverages and a base of exotic fruits, and the acceptance of the product are analyzed. Second place in a technical study that demonstrates an agreement on the demand of the product, the capacities of the production that the company must carry out, in order to satisfy the Parisian consumers, without the company incurring in overproduction. Then a legal study was carried out, the normative norms that were carried out were analyzed. Finally, a financial study was carried out to measure the capacity of the company to be sustainable and profitable over time; Analyze the total investment and the form of financing.
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JUGO, CARAMBOLA, PLAN DE NEGOCIOS, FRANCIA