Viabilidad de creación de una empresa exportadora de banano orito orgánico para incursionar al mercado belga
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Fecha
2019
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
Ecuador es un país privilegiado, por poseer excelentes condiciones climáticas para el cultivo de banano orito orgánico durante todo el año sin interrupciones. La demanda del producto en Bélgica estima un crecimiento paulatino, lo que induce a los productores alinearse en el cultivo de esta fruta realizando procesos adecuados para la obtención de un producto de calidad de exportación con la finalidad de satisfacer los requerimientos de la Unión Europea, y a su vez hallar nichos que produzcan una mayor rentabilidad para la bananera. En el trabajo se indica el plan estratégico de la empresa lo que coadyuvará a un adecuado proceso, describiendo las responsabilidades de los colaboradores de la bananera, desempeñando las funciones sobre un cronograma de actividades para que el proceso de cultivo se lleve a cabo dentro del plazo estimado alineados de las buenas prácticas de manufactura de aquí en adelante (BPM). El estudio financiero proyecta la inversión inicial necesaria para la gestión del negocio y demuestra la rentabilidad del mismo proyectado a cinco años; finalmente se describe las conclusiones y recomendaciones para mejorar la gestión empresarial.
Ecuador is a privileged country, for having excellent climatic conditions for the cultivation of organic orito banana throughout the year without interruptions. The demand of the product in Belgium estimates a gradual growth, which induces producers to align themselves in the cultivation of this fruit by carrying out adequate processes to obtain a product of export quality in order to satisfy the requirements of the European Union and its once you find niches that produce a higher profitability for the banana. The work indicates the strategic plan of the company which will contribute to an appropriate process describing the responsibilities of the employees of the banana company, performing the functions on a schedule of activities so that the cultivation process is carried out within the estimated deadline aligned of good manufacturing practices from now on (BPM). The financial study projects the initial investment necessary for the management of the business and demonstrates the profitability of the same projected to five years; finally, the conclusions and recommendations to improve business management are described.
Ecuador is a privileged country, for having excellent climatic conditions for the cultivation of organic orito banana throughout the year without interruptions. The demand of the product in Belgium estimates a gradual growth, which induces producers to align themselves in the cultivation of this fruit by carrying out adequate processes to obtain a product of export quality in order to satisfy the requirements of the European Union and its once you find niches that produce a higher profitability for the banana. The work indicates the strategic plan of the company which will contribute to an appropriate process describing the responsibilities of the employees of the banana company, performing the functions on a schedule of activities so that the cultivation process is carried out within the estimated deadline aligned of good manufacturing practices from now on (BPM). The financial study projects the initial investment necessary for the management of the business and demonstrates the profitability of the same projected to five years; finally, the conclusions and recommendations to improve business management are described.
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DEMANDA, PRODUCTORES, EXPORTACION, RENTABILIDAD