Estrategias de calidad para mejorar la exportación del banano al continente Asiático de la empresa GINAFRUIT S.A.
Fecha
2019
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El banano es una fruta considerada como el cuarto cultivo más grande del mundo, contribuye a la parte nutricional y alimentaria de millones de personas en gran parte del mundo en desarrollo. Como producto de exportación, esta fruta como lo es el banano aporta de muchas formas a la economía de nuestro país y es la fruta más apetecida y exportada a todos los países del continente. La CIA. GINAFRUIT S.A es una empresa familiar dedicada a la producción y exportación de banano en Ecuador con más de 100 años de experiencia combinada en la industria. Ya cuatro generaciones han trabajado y seguirán trabajando todos los días por la empresa, sus oficinas están ubicadas en Puerto Santana edificio The Point piso 33 oficina 3304.Nuestros altos estándares de calidad están respaldados por certificaciones GLOBAL GAP, lo que nos permite servir a los mercados más exigentes del mundo como Japón, Polonia, Italia, Singapur, China, Chile, Turquía, entre otros. Siendo considerado en la mayoría de nuestros destinos como un producto de primera calidad que se vende en cadenas comerciales de alto estándar que nos han llevado a desarrollar estilos de cajas y empaques personalizados como un método de ventaja competitiva y sostenibilidad. Nuestras haciendas están ubicadas en la provincia de El Oro, Guayas y Los Ríos, áreas de alta producción de banano con el mejor clima y un suelo muy fértil que nos permite reducir el uso de químicos al mínimo ofreciendo bananas más saludables a nuestros clientes.
Banana is a fruit considered the fourth largest crop in the world, contributes to the nutritional and food part of millions of people in much of the developing world. As an export product, this fruit, like banana, contributes in many ways to the economy of our country and is the most desired fruit and exported to all the countries of the continent. The CIA. GINAFRUIT S.A is a family business dedicated to the production and export of bananas in Ecuador with more than 100 years of combined experience in the industry. Four generations have worked and will continue to work every day for the company, their offices are located in Puerto Santana building The Point floor 33 office 3304. Our high quality standards are backed by GLOBAL GAP certifications, which allows us to serve the most demanding markets in the world such as Japan, Poland, Italy, Singapore, China, Chile, Turkey, among others. Being considered in most of our destinations as a first quality product sold in high standard commercial chains that have led us to develop custom box styles and packaging as a method of competitive advantage and sustainability. Our haciendas are located in the province of El Oro, Guayas and Los Ríos, areas of high banana production with the best climate and a very fertile soil that allows us to reduce the use of chemicals to the minimum offering healthier bananas to our customers.
Banana is a fruit considered the fourth largest crop in the world, contributes to the nutritional and food part of millions of people in much of the developing world. As an export product, this fruit, like banana, contributes in many ways to the economy of our country and is the most desired fruit and exported to all the countries of the continent. The CIA. GINAFRUIT S.A is a family business dedicated to the production and export of bananas in Ecuador with more than 100 years of combined experience in the industry. Four generations have worked and will continue to work every day for the company, their offices are located in Puerto Santana building The Point floor 33 office 3304. Our high quality standards are backed by GLOBAL GAP certifications, which allows us to serve the most demanding markets in the world such as Japan, Poland, Italy, Singapore, China, Chile, Turkey, among others. Being considered in most of our destinations as a first quality product sold in high standard commercial chains that have led us to develop custom box styles and packaging as a method of competitive advantage and sustainability. Our haciendas are located in the province of El Oro, Guayas and Los Ríos, areas of high banana production with the best climate and a very fertile soil that allows us to reduce the use of chemicals to the minimum offering healthier bananas to our customers.
Descripción
Palabras clave
RECURSOS HUMANOS, CAPACITACIÓN, ESTRATEGIAS, FODA