Propuesta de plan estratégico para la lavadora y lubricadora Valdivia de la libertad- Santa Elena, período 2018
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Fecha
2019
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente trabajo de titulación facilita la inclusión de la Universidad de Guayaquil que se fundamenta en la libertad de pensamiento e investigación. La importancia de los ingresos económicos es por empresarios de otras provincias que han investido en negocios tales como centros comerciales, centros de diversión, restaurantes, lavadoras y lubricadoras. Se ha detectado que la Lavadora y Lubricadora Valdivia carece de planificación oportuna y administración deficiente; es necesario diseñar una propuesta de Plan Estratégico de desarrollo institucional, con todos los elementos técnicos, para que tengas claros los principios, directrices, estrategias, cursos de acción, procedimientos, políticas, programas y proyectos para llevar a cabo una administración eficiente. El marco teórico se basa en la esencia del tema principal, importancia, características, su propósito, además de los modelos estratégicos enfocados a las necesidades internas y externas, así también la descripción de la organización en la actualidad. Para emplear las herramientas metodológicas se empleó la investigación en la empresa en todos los niveles jerárquicos para conocer los problemas que acontecen a la organización. La propuesta se basa en el diseño de programas y proyectos dirigidos al talento humano que fomenten la preparación, adiestramiento y fortalecimiento del personal para el desempeño eficiente de los colaboradores participantes, la excelencia en la atención al cliente, al servicio personalizado que brinda la organización fomentando una cultura organizacional integradora para captar nuevos clientes que incrementen la rentabilidad de la empresa, así también la ejecución de procedimiento y procesos para cumplir con las normas ambientales de la ley de gestión ambiental y salubridad que demuestre la higiene en el espacio físico por medios de las estrategias establecidas en el presupuesto para el desarrollo en la Lavadora y Lubricadora Valdivia a fin de que se cumplan a través de monitoreo, seguimiento y control que son necesarias en todo proceso mencionadas en el trabajo de titulación.
The present degree work facilitates the inclusion of the University of Guayaquil, which is based on freedom of thought and research. The importance of economic income is for entrepreneurs from other provinces who have invested in businesses such as shopping centers, entertainment centers, restaurants, washing machines and lubricators. It has been detected that the Valdivia Washer and Lubricator lacks timely planning and poor administration; It is necessary to design a Strategic Plan for institutional development, with all the technical elements, so that you have clear principles, guidelines, strategies, courses of action, procedures, policies, programs and projects to carry out an efficient administration. The theoretical framework is based on the essence of the main theme, importance, characteristics, its purpose, in addition to the strategic models focused on internal and external needs, as well as the description of the organization at present. To employ the methodological tools, research in the company was used at all the hierarchical levels to know the problems that happen to the organization. The proposal is based on the design of programs and projects aimed at human talent that encourage the preparation, training and strengthening of staff for the efficient performance of participating employees, excellence in customer service, personalized service provided by the organization promoting an integrating organizational culture to attract new customers that increase the profitability of the company, as well as the execution of procedures and processes to comply with the environmental standards of the law of environmental management and health that demonstrates hygiene in the physical space by means of the Strategies established in the budget for the development of the Valdivia Washer and Lubricator in order to be fulfilled through monitoring, monitoring and control that are necessary in all processes mentioned in the titling work.
The present degree work facilitates the inclusion of the University of Guayaquil, which is based on freedom of thought and research. The importance of economic income is for entrepreneurs from other provinces who have invested in businesses such as shopping centers, entertainment centers, restaurants, washing machines and lubricators. It has been detected that the Valdivia Washer and Lubricator lacks timely planning and poor administration; It is necessary to design a Strategic Plan for institutional development, with all the technical elements, so that you have clear principles, guidelines, strategies, courses of action, procedures, policies, programs and projects to carry out an efficient administration. The theoretical framework is based on the essence of the main theme, importance, characteristics, its purpose, in addition to the strategic models focused on internal and external needs, as well as the description of the organization at present. To employ the methodological tools, research in the company was used at all the hierarchical levels to know the problems that happen to the organization. The proposal is based on the design of programs and projects aimed at human talent that encourage the preparation, training and strengthening of staff for the efficient performance of participating employees, excellence in customer service, personalized service provided by the organization promoting an integrating organizational culture to attract new customers that increase the profitability of the company, as well as the execution of procedures and processes to comply with the environmental standards of the law of environmental management and health that demonstrates hygiene in the physical space by means of the Strategies established in the budget for the development of the Valdivia Washer and Lubricator in order to be fulfilled through monitoring, monitoring and control that are necessary in all processes mentioned in the titling work.
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PLAN ESTRATÉGICO, ESTRATEGIAS, PROCESOS, POLÍTICAS