El emprendimiento socialmente responsable como factor en el desarrollo económico Microempresarial en la Ciudad de Guayaquil, año 2012-2013
Fecha
2015
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El Sector Microempresarial en la ciudad de Guayaquil conforma un importante componente en el desarrollo económico de la urbe. El presente estudio pretende demostrar la existencia de una relación positiva entre el nivel de responsabilidad social de las microempresas emprendidas en la ciudad y su desarrollo económico durante el período 2012-2013, partiendo del marco teórico de Waddock y Graves (1997). En el estudio se aplicó la Investigación Descriptiva en su primera sección, definiendo la estructura del sector, identificando sus actividades económicas, las motivaciones para efectuar los emprendimientos, sus fuentes de financiamiento, y estableciendo el perfil del microempresario; y Correlacional en su segunda parte, para demostrar la relación entre el nivel de responsabilidad social de las microempresas y el desarrollo económico de dicho sector. Se aplicó el método cualitativo, para calificar y describir las estrategias de responsabilidad social aplicadas; el método cuantitativo para la medición de las variables consideradas en el estudio; y el método estadístico para la tabulación y correlación de los datos obtenidos. La investigación emplea técnicas como la investigación bibliográfica mediante la revisión documental, y la investigación de campo a través de la observación indirecta, aplicando como instrumento la encuesta. Los resultados determinaron que “las microempresas socialmente responsables aportan de forma positiva al desarrollo del sector microempresarial”. Con ello, se estipularon conclusiones y recomendaciones que permitan a los actuales y futuros microempresarios conocer los beneficios que se derivan de los emprendimientos socialmente responsables, sirviéndoles de incentivo para emprender nuevos negocios estableciendo prácticas de responsabilidad social en su operación.
The Microenterprise Sector in Guayaquil’s City forms an important component in the economic development of the city. This study aims to demonstrate the existence of a positive relationship between the level of social responsibility of undertaken microenterprises in the city and its economic development during the period 2012-2013, based on the theoretical framework of Waddock and Graves (1997). The study applied descriptive research in its first section, defining the structure of the sector, identifying their economic activities, entrepreneurship motivations, its funding sources and establishing the profile of the microentrepreneur; and Correlational in its second part, to demonstrate the relationship between the level of social responsibility of the microenterprises in Guayaquil’s City and the economic development of this sector. The investigation applied the qualitative method, through which it sought to qualify and describe social responsibility strategies implemented by microenterprises; the quantitative method for measurement of the variables considered in the study; and the statistical method for tabulation and correlation of data. The study uses techniques such as bibliographic research by documental review and field research through indirect observation, with the application of tools such as the interview. The results showed that "socially responsible microenterprises contribute positively to the development of the microenterprise sector". From this, conclusions and recommendations were established to allow present and future microentrepreneurs know the benefits arising from socially responsible enterprises, becoming an incentive to start new businesses through the application of social responsibility practices in their operations.
The Microenterprise Sector in Guayaquil’s City forms an important component in the economic development of the city. This study aims to demonstrate the existence of a positive relationship between the level of social responsibility of undertaken microenterprises in the city and its economic development during the period 2012-2013, based on the theoretical framework of Waddock and Graves (1997). The study applied descriptive research in its first section, defining the structure of the sector, identifying their economic activities, entrepreneurship motivations, its funding sources and establishing the profile of the microentrepreneur; and Correlational in its second part, to demonstrate the relationship between the level of social responsibility of the microenterprises in Guayaquil’s City and the economic development of this sector. The investigation applied the qualitative method, through which it sought to qualify and describe social responsibility strategies implemented by microenterprises; the quantitative method for measurement of the variables considered in the study; and the statistical method for tabulation and correlation of data. The study uses techniques such as bibliographic research by documental review and field research through indirect observation, with the application of tools such as the interview. The results showed that "socially responsible microenterprises contribute positively to the development of the microenterprise sector". From this, conclusions and recommendations were established to allow present and future microentrepreneurs know the benefits arising from socially responsible enterprises, becoming an incentive to start new businesses through the application of social responsibility practices in their operations.
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Palabras clave
SECTOR MICROEMPRESARIAL, DESARROLLO ECONÓMICO, RESPONSABILIDAD SOCIAL, EMPRENDIMIENTO