Diseño de un sistema de incentivos a vendedores de lubricadoras en Garzota 1, para lograr rotación de productos
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Fecha
2016
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
En el mercado de los lubricantes existen diferentes estrategias para lograr que los consumidores finales consuman las marcas. El actual análisis se enfoca en los incentivos que les brindan a las personas que realizan el cambio de aceite, por lo general, se compran las etiquetas a un determinado precio.
El objetivo general de este sistema de incentivos es lograr que las personas no reciban solo el dinero con una acción fría de compra de etiquetas, sino que se trata de llegar a reconocer los sentimientos y necesidades de estas personas para involucrarnos, por lo que recopilando esta información mediante una encuesta cada seis meses, nos va a permitir poder estar actualizado en las diferentes necesidades que se vayan presentando.
Dentro de los resultados obtenidos se pudo evidenciar que las personas tienen muchas necesidades y apertura a recibir conocimiento de la línea de productos de lubricantes y estar actualizado en este mercado con las innovaciones que llegan al mercado. El fin es lograr cubrir necesidades del corto plazo y mediano plazo entregando los premios directamente.
El sistema permite interactuar directamente con las personas involucradas, ser partícipe de su momento de satisfacción en lograr el cumplimiento de un curso y conseguir un premio.
Esto permitirá que la marca de lubricantes sea parte de su desarrollo personal y la que les brinde el camino para conseguir premios que ellos aspiran, permitiendo que la marca de lubricantes sea una aliada en su entorno laborar.
In the market for lubricants there are different strategies to achieve that end consumers consume brands. The current analysis focuses on providing incentives to people who perform the oil change, usually labels at a certain price are purchased. The overall objective of this incentive scheme is to ensure that people do not receive money only with a cold stock purchase labels, but it is coming to recognize the feelings and needs of these people to get involved, so compiling this information through a survey every six months, will allow us to be updated on the different needs as they arise. Among the results it was evident that people have many needs and openness to receive knowledge of the product line of lubricants and be updated on this market with innovations coming to market. The aim is to cover short-term needs and medium-term delivering prizes directly. The system allows you to interact directly with the people involved, be part of his moment of satisfaction in achieving compliance with a course and get a prize. This will allow the brand of lubricants is part of their personal development and to provide them the way to win prizes they aspire, allowing the brand of lubricants is an ally in their labor environment.
In the market for lubricants there are different strategies to achieve that end consumers consume brands. The current analysis focuses on providing incentives to people who perform the oil change, usually labels at a certain price are purchased. The overall objective of this incentive scheme is to ensure that people do not receive money only with a cold stock purchase labels, but it is coming to recognize the feelings and needs of these people to get involved, so compiling this information through a survey every six months, will allow us to be updated on the different needs as they arise. Among the results it was evident that people have many needs and openness to receive knowledge of the product line of lubricants and be updated on this market with innovations coming to market. The aim is to cover short-term needs and medium-term delivering prizes directly. The system allows you to interact directly with the people involved, be part of his moment of satisfaction in achieving compliance with a course and get a prize. This will allow the brand of lubricants is part of their personal development and to provide them the way to win prizes they aspire, allowing the brand of lubricants is an ally in their labor environment.
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MOTIVACIÓN, INVENTIVOS