Análisis de procesos en el área de comercialización y logística de la Empresa Comercial Iberoamericana Iberocom C. Ltda. y propuesta de mejoramiento.
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Fecha
2009-05-08
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Universidad de Guayaquil. Facultad de Ingeniería Industrial. Carrera de Ingeniería Industrial.
Resumen
Con el afán de poder contribuir a la mejora organizacional empresarial, la
Ingeniería Industrial se manifiesta por medio de sus herramientas científicas y
prácticas, desarrolladas a lo largo de este trabajo realizado en Comercial
Iberoamericana Iberocom C. Ltda., que se dedicada a la importación y
comercialización de equipos, repuestos y suministros de fotocopiado e impresión
digital. En el presente trabajo se muestra la realidad de la empresa en todos sus
aspectos para luego determinar los mayores problemas existentes. De esta forma
se logró describir las actividades de la empresa, sus recursos, su realidad
financiera, su participación en el mercado, y utilizando herramientas de análisis
como el F.O.D.A., se logró describir las actividades y áreas en las que la empresa
posee mayores valores agregados que sobresalen ante sus principales
competidores como la de ser importadores directos de los productos que
comercializa. Así mismo las áreas y operaciones en las que se muestra débil y
carente de recursos para estar frente al mercado. El Diagrama de Ishikawa y el
Diagrama de Pareto, constituyeron las herramientas que determinaron,
clasificaron y cuantificaron los problemas que perjudicaban económicamente a la
empresa, para los cuales, luego se propusieron alternativas justificadas, de
soluciones que demandan inversión financiera. La inversión solicitada para la
aplicación de éstas soluciones, es de $1.253,56 que es muy mínima en relación a
los beneficios que se recibirán luego de la ejecución de las mismas, que son de
$2.619,06 y que constituyen el 50% del total del costo de los problemas.
Finalmente, se evaluó en forma económica la inversión solicitada, que dieron
como resultado un coeficiente de Beneficio Vs Costos de 2,12; un Valor Actual
Neto (V.A.N.) de $1.253,82 y una Tasa Interna de Retorno (T.I.R) del 14,00%;
con lo que se concluye que la inversión y las soluciones propuestas son factibles
de ejecución.
In an effort to contribute to the organizational business improvement, Industrial Engineering is manifested through its scientific tools and practices developed through this work in Commercial Iberoamericana Iberocom C. Ltda, which is dedicated to the import and sales of equipment, parts and supplies Printing and copying digital. In this work, the reality of the company is shown in its aspects and then determine the major problems. Thus were able to describe the activities of the company, its resources, its reality Financial, its market share, and use analysis tools as SWOT, it was possible to describe the activities and areas in which the company have higher added values that stand against major competitors such as being direct importers of products markets. Likewise areas and operations that is weak and lacking resources to be against the market. Diagram Ishikawa and Pareto, were the tools that were determined, classified and quantified problems economically harmed the company, for which, then justified proposed alternatives, solutions that require financial investment. The investment required for the application of these solutions is $ 1,253.56 which is very low in relation to then the benefits received from the execution of the same, which are $ 2,619.06 and constituting 50% of the total cost of the problems. Finally, we evaluated economically investment required, giving resulted in a coefficient of 2.12 Cost Vs Benefit; one Present Value (NPV) of $ 1,253.82 and an Internal Rate of Return (IRR) of 14.00%; thus concluded that the investment and the proposed solutions are feasible execution.
In an effort to contribute to the organizational business improvement, Industrial Engineering is manifested through its scientific tools and practices developed through this work in Commercial Iberoamericana Iberocom C. Ltda, which is dedicated to the import and sales of equipment, parts and supplies Printing and copying digital. In this work, the reality of the company is shown in its aspects and then determine the major problems. Thus were able to describe the activities of the company, its resources, its reality Financial, its market share, and use analysis tools as SWOT, it was possible to describe the activities and areas in which the company have higher added values that stand against major competitors such as being direct importers of products markets. Likewise areas and operations that is weak and lacking resources to be against the market. Diagram Ishikawa and Pareto, were the tools that were determined, classified and quantified problems economically harmed the company, for which, then justified proposed alternatives, solutions that require financial investment. The investment required for the application of these solutions is $ 1,253.56 which is very low in relation to then the benefits received from the execution of the same, which are $ 2,619.06 and constituting 50% of the total cost of the problems. Finally, we evaluated economically investment required, giving resulted in a coefficient of 2.12 Cost Vs Benefit; one Present Value (NPV) of $ 1,253.82 and an Internal Rate of Return (IRR) of 14.00%; thus concluded that the investment and the proposed solutions are feasible execution.
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SISTEMAS DE ORGANIZACIÓN INDUSTRIAL, EQUIPOS DE FOTOCOPIADO E IMPRESIÓN, IMPORTACIÓN Y COMERCIALIZACIÓN DE REPUESTOS, DOCUMENTACIÓN DE PERSONAS